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Nielsen Tech Stack

Global audience measurement and media analytics across broadcast, streaming, and digital

Software Development New York, NY 10,001+ employees Public Company

Nielsen is a 10,000+ person public company operating audience measurement and analytics infrastructure across 55+ countries. The tech stack reflects a mature, data-heavy org: Kafka and Spark for streaming pipelines, Hadoop/Hive for batch processing, MongoDB and DynamoDB for flexible storage, and Tableau for analytics consumption. The hiring surge (135 roles posted in the last 30 days, accelerating) concentrates in sales (70 open) and data (54 open), paired with active projects around streaming pipeline development (Flink, Kafka, Kinesis) and Gracenote platform work—indicating a push to modernize legacy measurement infrastructure while expanding into streaming and direct-to-client adoption.

Tech Stack 182 technologies

Core StackSalesforce ServiceNow AWS Tableau Apache Spark Scala Python MySQL MongoDB DynamoDB GitLab Bitbucket Kafka Hadoop Docker Kubernetes Terraform CloudFormation App Engine Microsoft Office Gracenote Netflix Hulu iTunes SPSS R SQL DocumentDB Hive Pig+143 more
AdoptingUnity Catalog CI/CD

What Nielsen Is Building

Challenges

  • Timely delivery
  • Automation opportunities
  • Ensuring data accuracy and throughput
  • Low adoption of advanced solutions
  • Increasing adoption of measurement products
  • Optimizing legacy data pipelines
  • Scaling performance quality
  • M&a integration
  • Commercial transformation
  • Structuring complex tv entertainment data

Active Projects

  • Process automation initiatives
  • Nielsen/google partnership
  • Gracenote data platform
  • Streaming pipeline development with flink, kafka, kinesis
  • Commercial strategy development for assigned vertical
  • Flagship metadata software solutions
  • Nielsen one adoption
  • Cross-system integration
  • Audience measurement enterprise portfolio
  • Survey data integration into software tools

Hiring Activity

Accelerating280 roles · 140 in 30d

Department

Sales
70
Data
54
Engineering
40
Ops
25
Support
18
Finance
13
Product
13
Marketing
12

Seniority

Senior
139
Mid
48
Junior
39
Director
16
Lead
10
Principal
8
Manager
7
VP
2

Notable leadership hires: Sales Director, Lead Engineer, Demand Generation Director, Social Media Director, SAP Analytics Cloud Lead

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About Nielsen

Nielsen provides global audience measurement, data insights, and analytics to media companies, broadcasters, streaming platforms, advertisers, and agencies. The company operates across television, radio, online, music, video games, sports, and streaming—collecting behavioral data across channels to produce audience reports and commercial intelligence. With operations spanning 55+ countries and a workforce exceeding 10,000, Nielsen maintains both traditional broadcast measurement capabilities and emerging platforms like Nielsen One and Gracenote (a metadata and content recognition business). Active work includes streaming pipeline modernization, cross-system data integration, and commercial strategy execution across vertical markets.

HeadquartersNew York, NY
Company Size10,001+ employees
Hiring MarketsPhilippines, Japan, Netherlands, United States, India, South Korea, Jordan, Canada

Frequently Asked Questions

What is Nielsen's tech stack?

Kafka, Hadoop, Hive, Spark, Scala, Python for data pipelines; MongoDB, DynamoDB, MySQL for storage; Tableau for analytics; Salesforce and ServiceNow for business systems; AWS, Kubernetes, Docker for infrastructure.

What is Nielsen working on?

Streaming pipeline development (Flink, Kafka, Kinesis), Gracenote data platform expansion, Nielsen One adoption, cross-system data integration, legacy pipeline optimization, survey tool integration, and metadata software solutions for TV entertainment data.

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