Agência Newton is a São Paulo-based digital agency (51–200 employees) founded in 2017, operating across paid media, CRM, performance marketing, and creative services. The stack reflects a media-buying operation: Google Ads, Meta Ads, LinkedIn Ads feed into Analytics 4, HubSpot, and BI tools (Power BI, Looker Studio). Internal pain points center on budget allocation inefficiencies and real-time campaign optimization—areas where their analytics infrastructure (SQL, Python, Looker) sits between client media spend and measurement, but gaps remain in automation or unified reporting.
Agência Newton delivers digital marketing services to mid-market clients across Brazil, with core offerings in paid media campaigns, social media marketing, SEO, web and app development, and UX consulting. The team operates a typical agency model: managing client budgets across Google, Meta, LinkedIn, TikTok, and Waze, with in-house creative production (motion graphics, design assets via Adobe suite) and performance reporting dashboards. Internally, they struggle with budget control and campaign performance tracking across fragmented platforms—common friction points that drive client reporting requests and resource constraints.
Primary: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, HubSpot for CRM. Reporting and analytics: Power BI, Looker Studio, SQL, Python. Creative: Photoshop, Illustrator, After Effects. Productivity: Miro, Notion, Google Sheets.
Paid media campaigns, digital media strategy implementation, performance reporting dashboards, media partnership research, real-time campaign optimization, and motion graphics production for social platforms.
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