Global news publisher scaling digital revenue and CTV advertising
Newsweek is a multi-edition news organization operating across 68 territories with digital-first revenue initiatives centered on CTV advertising and healthcare verticals. The tech stack emphasizes advertising platforms (OpenRTB, Meta, X, TikTok, LinkedIn) and Microsoft cloud infrastructure (Azure, Power Platform, Copilot Studio), reflecting a publisher shifting toward programmatic monetization. Hiring is sales-heavy (5 roles) with emerging demand for IT and engineering leadership, suggesting infrastructure modernization and demand-side platform scaling are underway.
Notable leadership hires: Director of IT, News Director
Newsweek publishes weekly print and digital news editions in English across US and International markets, with language-specific versions in Japan, Korea, Latin America, Pakistan, Poland, and Serbia. The organization serves enterprise advertising clients through direct publisher partnerships and emerging CTV (connected TV) relationships, particularly in healthcare and pharmaceutical sectors. Active projects center on revenue forecasting, supply and demand-side partnership expansion, and AI-powered newsroom workflows. The company operates from New York with 201–500 employees and active hiring in the United States and United Kingdom.
Newsweek's primary stack includes OpenRTB, Meta, X, Instagram, TikTok, LinkedIn, and WhatsApp for distribution and advertising; Microsoft 365, Azure, Power Platform, and Azure AI Foundry for internal operations and AI-powered content integration.
Newsweek is scaling CTV advertising revenue in healthcare and pharmaceuticals, building direct publisher partnerships, and integrating AI into newsroom operations. Current focus includes improving revenue forecasting, expanding demand-side and supply-side partnerships, and monetizing first-party audience data.
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