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NewForm Tech Stack
AI performance marketing agent and creative services for paid social at scale
NewForm combines a dual operating model: WillBot, an AI agent that integrates with Meta, TikTok, and Google to analyze creative and surface performance insights; and a tech-enabled creative studio. The stack reveals a heavy dependence on OpenAI and Anthropic for LLM reasoning, paired with enterprise ad-platform APIs and creative tools (Figma, Premiere Pro, CapCut). Hiring is accelerating with a 7:1 marketing-to-engineering ratio, suggesting NewForm is sales-led and outsourcing creative production rather than building AI product in-house—a structural signal that the differentiation lies in creative ops and client relationships, not algorithmic moats.
Tech Stack 26 technologies
Core StackNode.js TypeScript React Next.js OpenAI Anthropic HubSpot Adobe Premiere Pro Figma Adobe Illustrator Salesforce Zapier QuickBooks Meta TikTok Google Adobe Experience Manager Gemini Unity HTML5 LinkedIn Apollo CapCut YouTube Photoshop
What NewForm Is Building
◆Challenges
- Scaling paid social accounts
- Improving media spend efficiency
- Messy ad data
- Optimizing media spend
- Improving content performance
- Keeping up with ugc trends
- Performance changes
- Scaling media budgets efficiently
- High-volume content production
- Maintaining creative quality at scale
▲Active Projects
- Reporting across meta + tiktok
- Forecasting and projection tools
- Deploy proprietary technology into client accounts
- Scale media investments through creative
- Develop creative that scales media investments
- Llm api based chat and classifiers
- Complex data visualizations
- Short-form paid social ads production
- Scalable production workflows
Hiring Activity
20 roles · 15 in 30d
Department
Seniority
Company intelligence
