Full-funnel digital marketing agency optimizing paid and organic campaigns
New Engen is a digital marketing agency built around performance measurement and creative optimization across paid channels (Meta, TikTok, YouTube, Pinterest) and owned social. The hiring mix is heavily marketing-focused (15 roles) with only 2 sales positions, paired with internal pain points around creative testing velocity and media-to-creative alignment — suggesting a services org scaling execution depth rather than sales capacity. Active projects center on launch pipeline management, incrementality analysis, and media mix modeling, indicating a shift toward data-driven creative decisions over volume-based account management.
New Engen operates as a digital marketing services firm serving mid-market and enterprise brands across verticals. The agency's core offering spans paid advertising (SEM, Google Shopping, Meta, TikTok, YouTube, LinkedIn, Snapchat, Twitter, Pinterest), organic social (Instagram, content calendars), and increasingly, analytics-driven optimization (media mix modeling, incrementality testing). Founded in 2016 and headquartered in Seattle, the company spans 201–500 employees. Project work emphasizes full-funnel optimization, creative performance improvement, and partner relationship scaling, with internal focus on streamlining launch processes and aligning creative output with media performance data.
Primary tools: Meta, Instagram, TikTok, YouTube, Pinterest for media execution; Asana, Slack, Airtable for project and team coordination; Google Workspace, Excel, Sheets, PowerPoint, Slides for reporting and planning.
Performance-driven creative strategy, full-funnel ad and landing page optimization, media mix modeling, incrementality analysis, launch pipeline automation, organic social management, and creator partnership programs.
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