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New Engen Tech Stack

Full-funnel digital marketing agency optimizing paid and organic campaigns

Advertising Services Seattle, Washington 201–500 employees Founded 2016 Privately Held

New Engen is a digital marketing agency built around performance measurement and creative optimization across paid channels (Meta, TikTok, YouTube, Pinterest) and owned social. The hiring mix is heavily marketing-focused (15 roles) with only 2 sales positions, paired with internal pain points around creative testing velocity and media-to-creative alignment — suggesting a services org scaling execution depth rather than sales capacity. Active projects center on launch pipeline management, incrementality analysis, and media mix modeling, indicating a shift toward data-driven creative decisions over volume-based account management.

Tech Stack 13 technologies

Core StackAsana Slack Airtable Meta Instagram TikTok YouTube Excel Google Sheets PowerPoint Google Slides Google Workspace Pinterest

What New Engen Is Building

Challenges

  • Creative performance improvement
  • Performance challenges in affiliate marketing
  • Creative testing scaling
  • Creative-media alignment
  • Streamlining creative launch pipelines
  • Expanding current engagements
  • Scaling partner relationships
  • Optimizing performance across partners
  • Winning complex agency-of-record engagements
  • Paid media challenges

Active Projects

  • Performance-driven creative strategy
  • Launch pipeline management for assigned clients
  • Full-funnel optimization for ads and landing pages
  • Media mix modeling
  • Incrementality analysis
  • Newsletter distribution
  • Organic social calendar management
  • Content repurposing framework
  • Creator-first program execution
  • Program operations & performance support

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing
15
Sales
2

Seniority

Mid
6
Manager
4
Senior
4
Junior
2
Director
1
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About New Engen

New Engen operates as a digital marketing services firm serving mid-market and enterprise brands across verticals. The agency's core offering spans paid advertising (SEM, Google Shopping, Meta, TikTok, YouTube, LinkedIn, Snapchat, Twitter, Pinterest), organic social (Instagram, content calendars), and increasingly, analytics-driven optimization (media mix modeling, incrementality testing). Founded in 2016 and headquartered in Seattle, the company spans 201–500 employees. Project work emphasizes full-funnel optimization, creative performance improvement, and partner relationship scaling, with internal focus on streamlining launch processes and aligning creative output with media performance data.

HeadquartersSeattle, Washington
Company Size201–500 employees
Founded2016
Hiring MarketsUnited States

Frequently Asked Questions

What is New Engen's tech stack?

Primary tools: Meta, Instagram, TikTok, YouTube, Pinterest for media execution; Asana, Slack, Airtable for project and team coordination; Google Workspace, Excel, Sheets, PowerPoint, Slides for reporting and planning.

What is New Engen working on?

Performance-driven creative strategy, full-funnel ad and landing page optimization, media mix modeling, incrementality analysis, launch pipeline automation, organic social management, and creator partnership programs.

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