Performance marketing agency with data-driven retail media expertise
NeoPerformance is a Brazil-based performance marketing shop built around Amazon Marketing Cloud, SQL, Python, and Power BI—a tech stack shaped for programmatic media buying and client dashboarding rather than platform development. Active hiring across marketing, data, and sales suggests they're scaling service delivery; concurrent projects on CRM implementation, sales automation, and data architecture signal internal tooling maturity gaps they're working to close, likely driven by pain points around data integration and pipeline bottlenecks.
NeoPerformance operates as a data-driven performance marketing agency, headquartered in Rio de Janeiro and founded in 2014. The company serves mid-market clients across retail media and performance advertising channels—Meta, TikTok, Google, and Amazon—using proprietary analytics to optimize media spend and revenue outcomes. Their core service offerings center on campaign strategy, performance optimization, and custom reporting through Power BI and internal data platforms. The team is building internal systems from the ground up: CRM infrastructure for B2B and B2C clients, sales automation workflows, and data integration pipelines to support daily analysis and campaign operations.
Primary tools: Amazon Marketing Cloud, SQL, Python, Power BI, HubSpot, Meta Ads Manager, TikTok Ads Manager, and Google Sheets. Currently adopting Google Ads, Meta Ads, and TikTok Ads.
CRM implementation for B2B and B2C clients, sales and marketing workflow automation, data architecture expansion, and internal technology testing to improve daily analysis and campaign operations.
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