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Natura Tech Stack

B Corp-certified cosmetics company scaling direct sales across Latin America

Personal Care Product Manufacturing São Paulo, São Paulo 10,001+ employees Founded 1969 Public Company

Natura is a publicly traded Brazilian cosmetics manufacturer operating a 2-million-strong direct-sales network across 11 countries, now focused on supply chain optimization and market expansion in Latin America. The tech stack reveals a data-first infrastructure (Spark, Airflow, Presto, Athena, SAP, Tableau) built on AWS, paired with a sales-heavy hiring mix (76 of 149 open roles) — signaling aggressive direct-sales channel scaling and internal process consolidation to support growth. Active pain points around supply-chain risk, procurement simplification, and KPI visibility suggest ongoing ERP and data-pipeline maturation.

Tech Stack 38 technologies

Core StackAWS AWS Lambda Node.js React Native Jira Jenkins Bitbucket SonarQube MongoDB Redis TypeScript Python Apache Spark Apache Airflow AWS Glue DynamoDB SAP Tableau Git SQL Google Azure Athena Presto AWS EMR Excel Google Sheets Ariba Coupa Google Slides+8 more

What Natura Is Building

◆Challenges

Reducing costs
Managing supply chain risks
Simplifying internal procurement processes
Identifying growth opportunities
Expanding direct sales network
Ensuring kpi visibility
Improving data reliability
Implementing hr strategies for new channels
Brand piracy protection
Cash management

▲Active Projects

Business case development
Implementing hr strategies for new channels
Brand protection program
Roadmap of logistics technologies
Startup acceleration support
Category budget planning
Design to value (dtv) initiatives
Category budget development
Intellectual property strategy
Opening new physical stores in bogotá

Hiring Activity

Accelerating150 roles · 85 in 30d

Department

Sales

76

Ops

14

HR

11

Engineering

9

Finance

9

Data

5

Marketing

5

Logistics

4

Seniority

Junior

63

Manager

31

Mid

21

Intern

13

Senior

13

Lead

5

C-Level

1

Notable leadership hires: Tech Lead, Head Marketing, Finance Head, Chief Financial Officer

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About Natura

Natura manufactures and distributes cosmetics and personal-care products through a direct-sales model, complemented by newly opened physical retail. Founded in 1969 and headquartered in São Paulo, the company employs over 10,000 people and coordinates 2 million independent beauty consultants globally across 11 markets (primarily in the Americas). The company holds B Corp certification (first-wave recipient in 2014, recertified in 2020) and emphasizes sustainability, vegan formulations, and ethical sourcing tied to Amazon biodiversity. Distribution extends into Argentina, Brazil, Canada, El Salvador, Peru, Colombia, Chile, and Ecuador, with supply-chain, logistics, and digital infrastructure increasingly critical to operational scale.

HeadquartersSão Paulo, São Paulo

Company Size10,001+ employees

Founded1969

Hiring MarketsArgentina, Brazil, Canada, El Salvador, Peru, Colombia, Chile, Ecuador

Frequently Asked Questions

What tech stack does Natura use?

AWS (Lambda, Glue, Athena, EMR, DynamoDB), Node.js, React Native, Spark, Airflow, MongoDB, Redis, SQL, Python, SAP, Tableau, Jira, Git, Jenkins, Bitbucket, SonarQube.