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Grupo Boticário Tech Stack

Cosmetics manufacturer scaling cloud infrastructure and supply-chain automation

Personal Care Product Manufacturing Curitiba, Paraná 10,001+ employees Founded 2010 Privately Held

Grupo Boticário operates four beauty brands across Brazil and exports, with 5,700+ employees managing manufacturing, distribution, and direct-to-consumer channels. The tech stack reveals infrastructure-first maturity: multi-cloud (AWS, Azure, GCP) with Kubernetes, Docker, and infrastructure-as-code (Terraform), paired with SAP and emerging adoption of Crossplane and Backstage. Sales hiring (242 active roles) vastly outpaces engineering (77), indicating a company scaling commercial operations faster than product velocity—a pattern common in CPG distribution-led growth.

Tech Stack 194 technologies

Core StackAWS React Slack SAP Terraform GitHub GitHub Actions Kubernetes AWS Lambda New Relic OpenTelemetry Azure AD Node.js JavaScript TypeScript Docker PostgreSQL Azure GCP Kanbanize Excel Google Sheets Google Workspace Serverless Framework Prisma Cloud CIEM CIAM OAuth 2.0 OIDC SAML+162 more

AdoptingCrossplane AWS Lambda New Relic OpenTelemetry Kotlin Backstage Serverless Framework OneStream

What Grupo Boticário Is Building

◆Challenges

Optimizing query performance
Optimizing inventory space
Performance optimization
Inventory accuracy
Reducing stockouts
Minimizing product expiration losses
Increasing average ticket
Reducing losses due to expiration
Optimizing financial processes
Reseller churn

▲Active Projects

Pvps methodology implementation
Factory floor ot security solutions
Sap integration
Optimize storage space
Design system
Commercial work plan
Go-to-market strategy
Planejamento estratégico de cvm
Performance kpi monitoring
Mpdv implementation

Hiring Activity

Accelerating420 roles · 220 in 30d

Department

Sales

242

Engineering

77

Ops

29

Logistics

14

Product

14

Finance

8

Data

7

Security

6

Seniority

Junior

277

Senior

63

Mid

50

Manager

18

Lead

3

Principal

2

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About Grupo Boticário

Grupo Boticário manufactures and distributes personal care and fragrance products through four owned brands: O Boticário, Eudora, quem disse, berenice?, and The Beauty Box. The group sells through retail, direct channels, and a reseller network across Brazil and internationally. Founded in 2010 and headquartered in Curitiba, Paraná, the company is privately held. Beyond commercial operations, the organization runs a separate foundation focused on environmental conservation and regularly ranks among Brazil's best employers for culture and career development.

HeadquartersCuritiba, Paraná

Company Size10,001+ employees

Founded2010

Hiring MarketsBrazil, Portugal, Colombia

Frequently Asked Questions

What cloud platforms does Grupo Boticário use?

AWS, Azure, and Google Cloud Platform. The stack includes Kubernetes, Docker, Terraform for infrastructure management, and services like AWS Lambda and Serverless Framework for application deployment.

What supply chain systems is Grupo Boticário implementing?

Active projects include SAP integration, factory floor OT security solutions, inventory optimization, and MPDV (multi-plant demand planning) implementation. Pain points focus on inventory accuracy, stockouts, product expiration losses, and storage efficiency.