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Natsana GmbH Tech Stack

German supplement brands scaling D2C and marketplace sales across Europe

Food and Beverage Manufacturing Düsseldorf, North Rhine-Westphalia 51–200 employees Founded 2020 Public Company

Natsana operates four established nutritional supplement brands (Nature Love, natural elements, gloryfeel, Feel Natural) distributed via Amazon, retail, and drugstore chains across Europe. The tech stack reveals a data-driven, e-commerce-focused operation: Snowflake + dbt for analytics, Amazon Seller Central + DSP for marketplace control, and Meta/Instagram/TikTok for paid acquisition. Active projects in D2C analytics, attribution modeling, and marketplace expansion signal aggressive growth targeting, while hiring velocity across marketing, data, and ops suggests they're building internal infrastructure to scale beyond brand-led sales.

Tech Stack 20 technologies

Core StackSnowflake dbt AWS Azure AD Personio Excel Meta Instagram TikTok Amazon Ads Amazon Seller Central Microsoft 365 Exchange Online Teams SharePoint Azure Entra ID Windows macOS Amazon Advertising Amazon DSP

What Natsana GmbH Is Building

◆Challenges

Budget efficiency across channels
Growth opportunities along customer journey
Data quality consistency availability
Scalable analytics data models
Expanding marketplace presence in italy
Optimizing marketplace performance
Establishing paid social presence in italy
Increasing marketplace visibility
Boosting marketplace profitability
Quick error-free product variants

▲Active Projects

D2c insights & analytics
Data products & modeling
Attribution & marketing efficiency
Employer branding
Kulturinitiativen
Interner kommunikation
Modular scalable analytics data models
Automated data quality tests
Marketplace expansion initiatives
Offline partnership events

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing

3

Ops

3

Data

2

HR

1

Product

1

Sales

1

Support

1

Seniority

Junior

3

Senior

3

Intern

2

Manager

2

Mid

2

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About Natsana GmbH

Natsana is a German nutritional supplement company founded in 2020 that consolidates four fast-growing brands under one operating structure. The portfolio spans vitamins, minerals, and natural wellness products marketed to health-conscious consumers across Europe. Distribution runs through direct-to-consumer channels (primarily Amazon), traditional retail (drugstores, specialty shops), and direct-sales partnerships. The company operates from Düsseldorf with 51–200 employees and is structured as a public company. Core operational strengths include brand management, multi-channel logistics, and marketplace seller operations; current scaling focus is on Italy expansion and improving analytics infrastructure to support faster decision-making across marketing spend and product-market fit.

HeadquartersDüsseldorf, North Rhine-Westphalia

Company Size51–200 employees

Founded2020

Hiring MarketsGermany

Frequently Asked Questions

What is Natsana's tech stack?

Natsana uses Snowflake and dbt for data modeling, AWS infrastructure, Microsoft 365 for productivity, and Amazon Seller Central + Amazon DSP for marketplace and advertising operations. Marketing runs through Meta, Instagram, and TikTok.

What is Natsana working on?

Natsana is investing in D2C analytics, data modeling, attribution and marketing efficiency measurement, marketplace expansion (especially Italy), and internal data quality infrastructure. Projects also include employer branding and cultural initiatives to support team scaling.