NAOKO Tech Stack

AI-powered fashion brand with community-driven design and licensed collaborations

Retail Apparel and Fashion Łódź-Polesie, Łódź 51–200 employees Founded 2016 Partnership

NAOKO is a Polish fashion retailer built around three operational pillars: Shopify-backed e-commerce, ERP integration via Comarch, and an emerging AI layer for design and content generation. The tech stack reveals a company scaling outward—adopting BigQuery while automating reporting and marketplace workflows—but pain points cluster around integration friction and operational scaling (inventory accuracy, order fulfillment, ERP sync). Hiring velocity is accelerating across marketing and engineering, with 6 mid-level roles posted in the last 30 days, suggesting they're building internal capability rather than outsourcing the AI ecosystem they're constructing.

Tech Stack 26 technologies

Core StackShopify JavaScript Postman AWS Make Zapier Meta Ads Google Ads Google Analytics 4 Google Tag Manager Looker Studio SQL HTML CSS Liquid Meta Pixel Insomnia Git Allegro Shopify Flow Excel ZFS Comarch ERP Optima TikTok Ads Pinterest Ads

AdoptingBigQuery

What NAOKO Is Building

◆Challenges

Scaling e-commerce platform
Integration with external systems
Automation of business processes
On-time order fulfillment
Improving order flow accuracy
Streamlining marketplace integration
Monitoring contract production costs
Ensuring data accuracy
Inventory data consistency
Scaling company operations

▲Active Projects

Scalable shopify store development
Integration with external erp
Automation of business processes
Seasonal collection development
Brand aesthetic alignment
New marketplace deployment support
Process automation
Building ai ecosystem from scratch
Automating reporting and operational processes
Implementing ai for content and graphics

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing

Engineering

Design

Finance

Logistics

Operations

Ops

Seniority

Mid

Junior

Senior

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About NAOKO

NAOKO designs and sells limited-edition fashion collections through a direct-to-consumer model, primarily via Shopify, with secondary distribution through marketplaces. Founded in 2016 in Łódź, Poland, the company operates as a partnership with 51–200 employees. The NAOKO.AI project is their flagship differentiator: a crowdsourced design platform that uses AI to analyze customer ideas and accelerate collection development while reducing waste. They also pursue licensed collaborations with global brands (e.g., Warner Bros properties). Operations span product design, seasonal collection launches, marketplace management, and logistics—all supported by a Shopify stack, Comarch ERP, and increasingly, automation and AI tooling.

HeadquartersŁódź-Polesie, Łódź

Company Size51–200 employees

Founded2016

Hiring MarketsPoland

Frequently Asked Questions

What tech stack does NAOKO use?

Shopify for e-commerce, Comarch ERP Optima for operations, Google Analytics 4 and Looker Studio for reporting, AWS for infrastructure, Meta/Google/TikTok/Pinterest for ads, and Zapier/Make for workflow automation. Now adopting BigQuery for data.

What is NAOKO working on?

Scaling Shopify store infrastructure, building an AI ecosystem for design and content, automating business processes, integrating with external ERP systems, deploying new marketplace channels, and improving inventory and order fulfillment accuracy.