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NAADAM Tech Stack

Direct-to-consumer cashmere brand expanding into wholesale marketplaces

Retail Apparel and Fashion New York, New York 51–200 employees Founded 2013 Privately Held

NAADAM is a DTC cashmere brand fighting margin compression through omnichannel expansion—adding Walmart, Target, and Amazon wholesale while optimizing paid-media spend across Google, Meta, TikTok, and Amazon Ads. The hiring mix (sales and marketing leaders, including a VP) signals a shift from pure DTC toward channel diversification and brand scaling, but they're also grappling with classic wholesale headwinds: overstock, low margins, and aged inventory clearance.

Tech Stack 12 technologies

Core StackAWS Shopify Google Ads Amazon Advertising Meta TikTok Amazon Ads Google Search Google Shopping YouTube Excel Google Sheets

What NAADAM Is Building

◆Challenges

High-volume low-margin environment
Low-margin business structures
Overstock or chargebacks
Compliance issues
Aged inventory clearance
Driving profitable growth
Strengthening brand equity
Scaling high-aur dtc brand

▲Active Projects

Shopify x mirakl connect marketplace expansion
Walmart and target marketplace presence
Amazon advertising optimization
Full-funnel omnichannel strategy
Seasonal integrated marketing plans
Campaign calendar management
Mass-market wholesale expansion
New account development
Develop new testing strategies to scale paid media
Manage creative pipeline and ad trafficking

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Sales

3

Marketing

2

Seniority

Senior

2

Director

1

Manager

1

VP

1

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About NAADAM

NAADAM manufactures heirloom cashmere apparel, positioning itself on direct sourcing (Mongolian herders) and vertical pricing efficiency. Founded in 2013, the company operates a DTC e-commerce business on Shopify alongside a growing wholesale footprint—recently expanding into Mirakl-powered marketplaces and major retailers (Walmart, Target, Amazon). The 51–200 person team spans New York headquarters and is actively hiring sales and marketing leadership to manage full-funnel omnichannel strategy, seasonal campaigns, and new account development. Core challenges include maintaining profitability in a low-margin wholesale environment, managing inventory risk, and scaling paid-media testing across multiple channels.

HeadquartersNew York, New York

Company Size51–200 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does NAADAM use?

Shopify (e-commerce platform), AWS (cloud infrastructure), Mirakl (marketplace integration), and Google/Meta/TikTok/Amazon advertising platforms. Operational tools include Excel and Google Sheets.

What marketplaces is NAADAM expanding into?

Shopify-Mirakl marketplace integration, Walmart, Target, and Amazon. Alongside DTC growth, wholesale is a core part of their omnichannel strategy to scale beyond direct channels.