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My Top Tour Tech Stack

Tour and experience marketplace operating across Spanish destinations

Travel Arrangements Granada 51–200 employees Founded 2017 Self-Owned

My Top Tour operates a WordPress-powered booking platform for leisure travel and guided experiences across Spain, built on WooCommerce with Salesforce Service Cloud and Zendesk for customer operations. Active projects around ticketing tools, chatbot integration, and tourist route optimization suggest a shift toward automation and self-service, while pain points cluster around conversion funnel optimization and reducing refund rates — typical friction points for travel marketplaces scaling beyond manual booking workflows.

Tech Stack 17 technologies

Core StackWordPress PHP JavaScript Zendesk Google Analytics 4 Google Tag Manager Hotjar HTML5 CSS Elementor Gutenberg WooCommerce cPanel Plesk WP-CLI Salesforce Service Cloud

What My Top Tour Is Building

◆Challenges

Optimizing conversion funnel
Performance optimization
Complex migrations
Security hardening
Reducing contact rate
Reducing refund rate
Transforming customer service
Consolidating profitable business lines
Optimizing product portfolio
Boosting sales on web and otas

▲Active Projects

Advanced wordpress site development
Plugin configuration and optimization
Hosting management and migrations
Implementing advanced ticketing tools
Integrating chatbots
Growth plan for each vertical
New product launch within verticals
Portfolio optimization
New tourist experiences
Tourist routes optimization

Hiring Activity

Steady6 roles · 2 in 30d

Department

Marketing

2

Engineering

1

Ops

1

Sales

1

Support

1

Seniority

Mid

3

Manager

2

Senior

1

Notable leadership hires: Head of Premium Experiences

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About My Top Tour

My Top Tour is a travel and tourism marketplace based in Granada, Spain, offering guided tours, experiences, and attraction tickets across Spanish destinations. The company operates a direct-to-consumer booking platform alongside partnerships with online travel agencies (OTAs). The tech stack is WordPress-native with WooCommerce for transactions, indicating a lean, publicly-hosted infrastructure rather than a custom platform. Operational focus centers on portfolio management (bundling and optimizing experience offerings), customer service consolidation (via Zendesk), and conversion optimization across both web and third-party distribution channels.

HeadquartersGranada

Company Size51–200 employees

Founded2017

Hiring MarketsSpain

Frequently Asked Questions

What tech stack does My Top Tour use?

WordPress (Elementor, Gutenberg), WooCommerce for transactions, Salesforce Service Cloud and Zendesk for customer support, Google Analytics 4 and Hotjar for analytics and user behavior tracking, cPanel/Plesk for hosting management.