Frido Tech Stack

Direct-to-consumer wellness products for mobility and comfort

Wellness and Fitness Services Pune, Maharashtra 201–500 employees Founded 2015 Privately Held

Frido manufactures and sells mobility aids—wheelchairs, orthotic inserts, and ergonomic cushions—through direct-to-consumer channels in India. The hiring mix (sales-heavy, ops-focused) and active projects (store expansion, AI-driven inside sales, conversational commerce) reveal a retail scaling operation moving beyond e-commerce into physical retail while automating sales funnels. Pain points around inventory stock-outs and sales bottlenecks signal growing pains typical of a DTC brand transitioning to omnichannel.

Tech Stack 15 technologies

Core StackAdobe Illustrator Meta Ads Google Ads AWS Salesforce Zendesk Freshdesk AutoCAD Shopify Photoshop InDesign Excel Google Sheets WhatsApp LinkedIn Sales Navigator

What Frido Is Building

◆Challenges

Inventory stock-outs
Scalable store design systems
Capacity utilization
Funnel leaks
Sales bottlenecks
Scale constraints
Adapting store designs to new site conditions
Operational bottlenecks
Compliance with labor laws
Accurate payroll processing

▲Active Projects

New store openings
New product development
Scalable store design systems
Implementing customer success tools
Strategic projects & business execution
Data, analytics & reporting
Ai-driven inside sales funnel
Conversational commerce funnel
Regional store audits
Adapting standard store designs for new locations

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Sales

Ops

Marketing

Design

Support

Manufacturing

Product

Seniority

Senior

Mid

Junior

Manager

Lead

Notable leadership hires: Lead Generation Specialist

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About Frido

Frido designs and manufactures wellness products focused on mobility and comfort—wheelchairs, shoe inserts, and seat cushions—sold primarily through direct-to-consumer channels in India. Founded in 2015 and based in Pune, the company operates across e-commerce (Shopify, Amazon) and physical retail, with products carrying Amazon's Choice and Bestseller designations in the Indian market. The organization spans 201–500 employees across sales, operations, marketing, design, and manufacturing. Current initiatives center on opening new retail locations, developing additional product lines, and implementing customer success infrastructure alongside AI-driven sales automation.

HeadquartersPune, Maharashtra

Company Size201–500 employees

Founded2015

Hiring MarketsIndia

Frequently Asked Questions

What tech does Frido use?

Frido's core stack includes Shopify (e-commerce), Salesforce (CRM), AWS (infrastructure), Google/Meta Ads (marketing), Zendesk/Freshdesk (support), and AutoCAD (product design). Adobe Creative Suite (Illustrator, Photoshop, InDesign) powers design work.

What is Frido working on?

Current projects include new store openings, new product development, AI-driven inside sales funnels, conversational commerce, scalable store design systems, and implementing customer success tools.