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mybacs Tech Stack

DTC microbiome supplement brand scaling performance marketing

Retail Health and Personal Care Products Zug 51–200 employees Founded 2019 Privately Held

mybacs is a direct-to-consumer gut-health supplement company founded in 2019, now in heavy scaling mode. The hiring mix and active projects reveal a marketing-first growth strategy: 8 of 13 open roles sit in marketing, with active initiatives around performance marketing, cross-channel attribution, and subscription reactivation. The tech stack (Meta, Google Ads, Shopify, Klaviyo, Holistics) is standard DTC, but the pain-point pattern—scaling paid channels, unit economics, and CRM optimization—suggests they're hitting the ceiling of early-stage playbooks and building out more sophisticated attribution and retention infrastructure.

Tech Stack 19 technologies

Core StackGoogle Ads Adobe InDesign Adobe Photoshop Adobe Illustrator Shopify Klaviyo Canva Figma Adobe Creative Cloud Meta Instagram Google Shopping Google Analytics 4 Adobe After Effects Photoshop InDesign YouTube Holistics

What mybacs Is Building

◆Challenges

Scaling paid marketing channels
Budget optimization
Attribution tracking
Reactivating subscription revenue
Optimizing website, crm and marketing
Maintaining efficient acquisition costs
Balancing rapid growth with healthy unit economics
Preparing robust year 2 market strategy

▲Active Projects

Performance marketing strategy development
Cross-channel growth initiatives
Attribution setup improvement
Social media marketing materials
Product packaging design
Pos material design
Subscription reactivation program
Customer feedback optimization
Mailings, forms and pop-ups in crm tool
Cross-marketing projects for new market entry

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Marketing

8

Sales

2

Design

1

Finance

1

HR

1

Seniority

Intern

5

Senior

3

Junior

2

Lead

2

Mid

1

Notable leadership hires: Performance Marketing Head

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About mybacs

mybacs manufactures synbiotic supplements (probiotic blends with prebiotics, minerals, and vitamins) formulated for individual microbiome needs. The company is Swiss-headquartered in Zug and operates as a privately held DTC brand selling through direct channels and Shopify. With 51–200 employees, the organization is weighted toward marketing and creative production (design, content, social materials), indicating a consumer brand focused on paid acquisition and brand-building. Current priorities include entering new geographic markets, reactivating dormant subscribers, and improving unit economics as the company moves beyond initial growth.

HeadquartersZug

Company Size51–200 employees

Founded2019

Hiring MarketsGermany

Frequently Asked Questions

What marketing tools does mybacs use?

mybacs runs Meta, Instagram, Google Ads, Google Shopping, and Google Analytics 4 for paid media and analytics. CRM and email marketing flow through Shopify and Klaviyo. Design and content production uses Adobe Creative Cloud (InDesign, Photoshop, Illustrator, After Effects) and Figma.

What is mybacs working on?

Active projects include performance marketing strategy, cross-channel growth, attribution tracking, social media content, product packaging, subscription reactivation programs, and CRM optimization (forms, mailings, pop-ups). The company is also preparing for new market entry.