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Murano Joias Tech Stack

Premium semi-jewelry brand for everyday wear, sold direct-to-consumer across Brazil

Retail Luxury Goods and Jewelry Itapema, Santa Catarina 11–50 employees Founded 2022 Privately Held

Murano Joias manufactures water-resistant, hypoallergenic semi-jewelry positioned for daily use rather than occasion wear — a product category requiring durability guarantees that most fashion jewelry cannot provide. The company's hiring and project portfolio is marketing-led: eight roles in marketing versus one in sales, with active work on paid-traffic optimization, A/B testing, audience segmentation, and video content production across Meta, TikTok, and Google platforms. This stack and department shape signal a direct-to-consumer e-commerce model dependent on performance marketing to drive awareness and conversion in a competitive retail space.

Tech Stack 17 technologies

Core StackMeta Ads Google Ads Adobe Illustrator Google Analytics Adobe Premiere Pro Canva TikTok Ads WhatsApp Instagram Meta TikTok Photoshop SEMrush Final Cut Pro YouTube Google CapCut

What Murano Joias Is Building

◆Challenges

Operational inefficiencies in order processing
Maximizing roi for e-commerce
Generating leads for e-commerce
Strengthening brand
Achieving top market position
Improving conversion and retention
Logistics problem resolution
Optimizing campaign performance
Increasing investment efficiency
Meeting business goals

▲Active Projects

Paid traffic campaign optimization
A/b testing creatives and landing pages
Audience segmentation strategy development
Conversion and retention strategy development
Customer service team structuring
Process development in internal platforms
Marketing video campaigns
Social media video content
E-commerce video content
Creative documentation system

Hiring Activity

Minimal15 roles · 0 in 30d

Department

Marketing

8

Ops

2

HR

1

Logistics

1

Sales

1

Support

1

Seniority

Mid

7

Manager

5

Junior

2

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About Murano Joias

Murano Joias is a Brazilian semi-jewelry manufacturer founded in 2022, based in Itapema, Santa Catarina. The product line focuses on water-resistant, sweat-resistant, hypoallergenic pieces designed for everyday wear, backed by lifetime warranties. The company operates with 11–50 employees across marketing, operations, logistics, customer support, and sales, and currently has 14 open roles in-country. Primary distribution is direct-to-consumer via e-commerce channels. Current operational challenges center on order-processing efficiency, campaign ROI, lead generation, and conversion optimization — typical pain points for early-stage DTC brands scaling paid acquisition.

HeadquartersItapema, Santa Catarina

Company Size11–50 employees

Founded2022

Hiring MarketsBrazil

Frequently Asked Questions

What is Murano Joias' main product category?

Premium semi-jewelry designed for everyday wear. All pieces are water-resistant, sweat-resistant, hypoallergenic, and covered by a lifetime warranty.

Where is Murano Joias headquartered?

Itapema, Santa Catarina, Brazil. The company was founded in 2022 and currently employs 11–50 people.

What marketing channels does Murano Joias use?

Meta Ads, Google Ads, TikTok Ads, Instagram, TikTok, and YouTube, with active projects in paid-traffic optimization, A/B testing, and video content production across these platforms.