Motion (Creative Analytics) Tech Stack

Creative analytics platform for performance marketers analyzing multi-platform ad spend

Software Development Toronto 51–200 employees Founded 2021 Privately Held

Motion is a creative analytics platform serving performance marketers and DTC brands. The stack is React + Node.js + PostgreSQL + MongoDB on Azure, with direct integrations to Meta, TikTok, and LinkedIn — reflecting a tightly scoped product focused on ingesting and visualizing cross-platform ad performance. Hiring is heavily weighted toward senior engineers (18 of 24 engineering roles), suggesting Motion is scaling infrastructure for data ingestion and storage at scale, a pattern consistent with their stated pain points around performance issues and simplifying data architecture.

Tech Stack 13 technologies

Core StackReact Node.js Express TypeScript GraphQL PostgreSQL MongoDB Azure Motion YouTube LinkedIn Meta TikTok

What Motion (Creative Analytics) Is Building

◆Challenges

Scaling with growth
Performance issues
Accelerating decision time
Devex problems
Workflow challenges
Gap between performance and creative teams
Client churn
Simplifying data architecture
Analyzing creative performance across platforms
Augmenting user abilities

▲Active Projects

Unified api for insights data
Store insights and metrics at scale
Work across the stack to improve how customers understand and act on their creative performance
Ai support for creative discovery tools
Onboarding to creative discovery tools
Customer creative performance improvement
Onboarding curriculum development
Drive net new and expansion revenue
Implement performance creative process
Client onboarding sessions

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Engineering

Sales

Support

Seniority

Senior

Staff

Mid

Manager

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About Motion (Creative Analytics)

Motion provides creative analytics and visual reporting tools for growth teams analyzing paid social ad performance. Customers include DTC brands and advertisers managing significant media budgets; the company tracks creative performance and spend across Meta, TikTok, LinkedIn, and YouTube. The product sits at the intersection of creative strategy and performance marketing, offering visual analysis of top-performing creatives, competitor tracking, and AI-assisted recommendations. Founded in 2021 and based in Toronto, Motion operates with a 51–200 person team structured primarily around engineering, with active hiring across the United States, Canada, and Portugal.

HeadquartersToronto

Company Size51–200 employees

Founded2021

Hiring MarketsUnited States, Canada, Portugal

Frequently Asked Questions

What tech stack does Motion use?

React frontend, Node.js and Express backend, TypeScript, GraphQL for queries, PostgreSQL and MongoDB for data storage, and Azure for infrastructure. Direct API integrations to Meta, TikTok, LinkedIn, and YouTube.

What platforms does Motion analyze?

Meta, TikTok, LinkedIn, and YouTube. The platform aggregates creative performance and ad spend data across these channels for visual reporting and strategic recommendations.