Modernize Tech Stack

Lead and marketplace platform for home services and remodeling contractors

Software Development Austin, Texas 51–200 employees Founded 2005 Public Company

Modernize operates a multi-channel marketplace and demand-generation platform for home improvement contractors, connecting them with homeowners through lead sales, live transfers, and inbound calls. The core product layers—marketplace matching, marketing services (demand generation, paid social, content, SEO optimization), and embedded financing—suggest a full-funnel play. Current project focus on campaign structure, pricing insights, and traffic allocation signals active optimization of their lead-routing and conversion machinery; the sales-heavy hiring mix (4 of 6 active roles) indicates mid-market contractor acquisition remains the growth lever.

Tech Stack 11 technologies

Core StackSalesforce Tableau ZoomInfo Python Zoom Outreach Dialpad Oracle Eloqua Excel LinkedIn SQL

What Modernize Is Building

◆Challenges

Complex datasets
Campaign optimization
Pricing and budgeting
Higher revenue and user conversions
Closing new business in mid-market home remodeling
Prospects overwhelmed by sales outreach

▲Active Projects

Campaign structure optimization
Pricing and budgeting insights
Traffic allocation analysis
Web product roadmap for widgets, lead gen forms, and search-and-compare experiences
A/b testing and optimization across portfolio

Hiring Activity

Steady6 roles · 2 in 30d

Department

Sales

Data

Product

Seniority

Mid

Senior

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About Modernize

Modernize serves home improvement and home services contractors by aggregating homeowner demand across multiple channels and geographies. The platform operates three primary business units: a marketplace connecting contractors with high-intent homeowners (through leads, live transfers, and auction-based opportunities via HomeBuddy), a marketing services arm offering demand generation, display advertising, social, and AI-powered SEO optimization, and 360 Finance, an embedded financing product that bundles multiple lender offers for homeowners. The company is based in Austin, Texas, and operates across 25+ trades and thousands of U.S. geographies. Current hiring velocity is steady, concentrated in sales roles targeting mid-market contractors.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2005

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Modernize use?

Modernize's core tools include Salesforce and Outreach for sales, Dialpad for call handling, Tableau for analytics, Oracle Eloqua for marketing automation, ZoomInfo for prospecting, and SQL and Python for data work.

What is Modernize working on?

Active projects include campaign structure optimization, pricing and budgeting insights, traffic allocation analysis, web product improvements (lead gen forms and search-and-compare experiences), and A/B testing across their portfolio.