Cross-media campaign platform for retail and automotive marketing across Europe
moccamedia operates a modular campaign execution platform spanning 30+ countries, built on a modern frontend stack (Svelte, TypeScript, Tailwind) paired with SAP backend infrastructure. The hiring mix is heavily skewed toward marketing (9 roles) with minimal engineering (1), suggesting a services-first organization scaling customer success and campaign management rather than product development—a pattern reinforced by active pain points centered on budget optimization and custom application maintenance rather than platform scaling.
moccamedia is a German-headquartered advertising and marketing services company operating since 1989, now active across 30+ countries. The company specializes in retail and automotive trade marketing, combining geomarketing, regional media planning, and performance-driven campaign tactics through a proprietary modular platform. Core service areas include cross-media campaign planning, auction-based ad execution, and client campaign management. The technology footprint reveals a B2B web application and UI library built for internal campaign orchestration and client-facing tools, with SAP integration handling backend order and subsidy workflows.
Frontend: Svelte, SvelteKit, TypeScript, Tailwind CSS, HTML5. Infrastructure: Google, Microsoft Office, Google Ads, Analytics, YouTube. Backend/collaboration: SAP, GitLab CI/CD, Jira, Confluence. Design: Figma.
B2B web application and UI library development; cross-media campaign planning and execution; the proprietary 'mediamanöver®' platform; client campaign management; and auction-based ad campaign systems. Also maintaining custom web applications for retail and automotive clients.
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