MMGY Global Tech Stack

Travel and hospitality marketing agency network with integrated research and creative services

Advertising Services Overland Park, Kansas 501–1,000 employees Privately Held

MMGY Global is a multi-brand marketing holding company focused exclusively on travel, tourism, and hospitality. The stack reveals a media-execution-first operation: Google Workspace, Microsoft 365 for core productivity, plus Sprout Social, Cision, MediaRadar, and Meta/TikTok/Instagram ad managers for social and earned media. The hiring acceleration (24 roles in 30 days, mostly marketing and sales interns/juniors) combined with go-to-market and pipeline development projects suggests aggressive growth-stage scaling, but the pain-point list—new client acquisition, lead generation, revenue targets—indicates execution challenges in converting pipeline to revenue.

Tech Stack 37 technologies

Core StackGoogle Analytics WordPress Mailchimp Airtable Zoom Tableau BigQuery Google Workspace Microsoft Office Word Excel PowerPoint Cision Sprout Social MediaRadar Microsoft 365 Teams OneDrive SharePoint Drupal Constant Contact Act-On Google Campaign Manager 360 Meta Ads Manager TikTok Ads Manager Adobe Acrobat Google Tag Manager Google Analytics 4 Instagram TikTok+7 more

What MMGY Global Is Building

◆Challenges

New strategic client acquisition
Optimising paid social media campaigns
Managing client budgets
Lead generation for business events
Revenue target attainment
Pipeline development and management
Generating commercial growth
Building pipeline opportunities
Increasing revenue
Acquiring new clients

▲Active Projects

Go-to-market strategy for new clients
Programmatic strategy advisory
Pipeline development for growth
Lead generation for business events destination
Monthly insight reports
New business rfps and rfqs
Programmatic strategy development
In-house programmatic media division
Marketing plans coordination
Sales missions promotion

Hiring Activity

Accelerating35 roles · 25 in 30d

Department

Marketing

Sales

Finance

Research

Seniority

Intern

Junior

Director

Senior

Manager

Mid

Notable leadership hires: Account Director, Sales Director

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About MMGY Global

MMGY Global operates a portfolio of integrated marketing agencies serving travel and tourism brands worldwide. The company houses multiple agencies including MMGY, Travel Intelligence, TCI Research, Grifco, Hills Balfour, Lieb, Myriad, NJF, NextFactor, Origin, and Wagstaff, collectively spanning more than 600 marketing experts across global locations. Service lines include research, branding, integrated planning, content marketing, creative production, videography, media placement, search marketing, email CRM, and events. The organization sells go-to-market and programmatic media strategy to travel destinations and hospitality clients, with active hiring across US, UK, Germany, and Canada.

HeadquartersOverland Park, Kansas

Company Size501–1,000 employees

Hiring MarketsUnited Kingdom, United States, Germany, Canada

Frequently Asked Questions

What marketing tools does MMGY Global use?

Sprout Social and Cision for social and media monitoring, MediaRadar for competitive intelligence, Google Analytics 4 and BigQuery for analytics, Meta Ads Manager and TikTok Ads Manager for paid social, plus Google Campaign Manager 360 for display and search.

Where is MMGY Global headquartered?

Overland Park, Kansas. The company operates 501–1,000 employees and hires across multiple countries including the United States, United Kingdom, Germany, and Canada.