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MINIMALIST Tech Stack

Luxury jewelry retailer scaling physical stores with digital-first marketing

Retail Luxury Goods and Jewelry Dubai 51–200 employees Founded 2016 Partnership

Minimalist operates a luxury jewelry business across physical retail and digital channels, headquartered in Dubai. The tech stack reveals a marketing-centric operation: Adobe Creative Suite, Klaviyo for email, and heavy social-media presence (Instagram, TikTok, Meta, Snapchat) paired with accounting tools (QuickBooks, NetSuite). Hiring is accelerating with 7 of 18 active roles in marketing and 6 in sales — a go-to-market tilt that aligns with current projects focused on multi-channel campaigns, new store openings, and email optimization.

Tech Stack 19 technologies

Core StackAdobe Illustrator Monday.com Klaviyo Adobe Creative Cloud Google Ads Meta Ads QuickBooks NetSuite Photoshop InDesign WhatsApp Instagram Meta Snapchat Google Workspace Hootsuite TikTok QuickBooks Online Google

What MINIMALIST Is Building

◆Challenges

Cost savings and operational efficiencies
User acquisition
Engagement
Retention
Managing complex people decisions
Ensuring visual merchandising consistency
Managing stock performance risks
Retail footprint expansion
Brand consistency maintenance
Store performance improvement

▲Active Projects

Multi-channel content calendar & social media strategy & campaigns
New store openings and expansions
Email blast planning and optimization
Asset library creation and management
Enhancement of accounting systems
Email blast campaigns
Pre-opening operational setup
Store relocations
Content calendar & asset library management
Integrated digital campaigns

Hiring Activity

Accelerating20 roles · 8 in 30d

Department

Marketing

7

Sales

6

Design

2

Support

2

Finance

1

Seniority

Mid

8

Manager

4

Junior

3

Senior

3

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About MINIMALIST

Minimalist is a Dubai-based luxury jewelry retailer founded in 2016, operating both physical stores and e-commerce channels. The company designs and sells simplified, minimalist jewelry pieces targeting mid-to-premium market segments. With 51–200 employees across marketing, sales, design, and support, Minimalist is in an active expansion phase: projects include new store openings, relocations, and integrated digital campaigns. Revenue operations run on NetSuite and QuickBooks, while brand and content assets are managed through Adobe Creative Cloud and Monday.com.

HeadquartersDubai

Company Size51–200 employees

Founded2016

Hiring MarketsUnited Arab Emirates

Frequently Asked Questions

What tech does Minimalist use for email marketing?

Minimalist uses Klaviyo for email campaigns and blast optimization. The stack also includes Google Ads and Meta Ads for paid digital, paired with Hootsuite for social-media management across Instagram, TikTok, and Snapchat.