echoloc

Miele X Tech Stack

Digital hub for ecommerce, data, and marketing operations

Technology, Information and Internet Amsterdam, Noord-Holland 51–200 employees Founded 2020 Privately Held

Miele X operates a digital center of excellence for the Miele brand, built around ecommerce, data analytics, and marketing. The stack reveals a mature publishing and marketing-ops infrastructure—Contentstack CMS, Aprimo DAM, ServiceNow for IT, plus standard analytics and ad platforms—but no evidence of adopting new infrastructure or shifting architecture. The hiring mix is heavily weighted toward marketing (3 roles) and support, with only one engineering opening, suggesting current focus on operations and campaign execution rather than platform innovation.

Tech Stack 25 technologies

Core StackVue JavaScript Google Analytics Intune ServiceNow Google Ads LinkedIn Ads Meta Ads Power BI Looker Jira Contentstack Nuxt SCIM CI/CD Windows macOS iOS Microsoft Office Cisco Meraki Juniper Microsoft 365 Teams Bing Ads Excel

What Miele X Is Building

Challenges

  • Ensuring platform usage compliance
  • Reducing mttr and change failure rate
  • Maintaining reliable data flows
  • Content workflow optimization
  • Content performance improvement
  • Operational improvements for ecommerce customers
  • Ensuring miele competitiveness
  • Troubleshooting hardware and software issues
  • Ensuring timely resolution of it-related problems
  • Improving lead quality

Active Projects

  • Evolve enterprise cms platform
  • Build extensions and integrations
  • Establish ci/cd for platform configuration
  • Automation rule deployment in aprimo
  • Dashboard development for content metrics
  • Business case development
  • Competitor analysis and benchmarking
  • Data-driven decision making
  • Centralized hardware replacement project
  • Meeting room environment development

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing
3
Support
2
Engineering
1
Ops
1

Seniority

Manager
2
Mid
2
Senior
2
Intern
1
Company intelligence

Find more companies like Miele X by tech stack, pain points and active projects

Get started free

About Miele X

Miele X is a digital subsidiary of Miele, the 120-year-old appliance manufacturer, headquartered in Amsterdam and focused on global ecommerce, data operations, and digital marketing for the parent brand. The organization brings together teams spanning customer engagement, ecommerce, data analytics, IT, and digital marketing—all structured to deliver data-driven experiences and improve operational efficiency. Work spans platform evolution (Contentstack CMS, Aprimo DAM), CI/CD automation, analytics dashboarding, and IT service management through ServiceNow. The team operates across the Netherlands and Peru.

HeadquartersAmsterdam, Noord-Holland
Company Size51–200 employees
Founded2020
Hiring MarketsNetherlands, Peru

Frequently Asked Questions

What tech stack does Miele X use?

Miele X relies on Contentstack for content management, Vue and Nuxt for frontend development, Aprimo for digital asset management, ServiceNow for IT operations, and Power BI and Looker for analytics. Marketing campaigns run through Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads.

Where is Miele X headquartered?

Miele X is based in Amsterdam, Noord-Holland, Netherlands, with additional hiring activity in Peru. The organization was founded in 2020 as a digital hub for Miele.

Similar Companies in Technology, Information and Internet

Other companies in the same industry, closest in size