Miele X operates a digital center of excellence for the Miele brand, built around ecommerce, data analytics, and marketing. The stack reveals a mature publishing and marketing-ops infrastructure—Contentstack CMS, Aprimo DAM, ServiceNow for IT, plus standard analytics and ad platforms—but no evidence of adopting new infrastructure or shifting architecture. The hiring mix is heavily weighted toward marketing (3 roles) and support, with only one engineering opening, suggesting current focus on operations and campaign execution rather than platform innovation.
Miele X is a digital subsidiary of Miele, the 120-year-old appliance manufacturer, headquartered in Amsterdam and focused on global ecommerce, data operations, and digital marketing for the parent brand. The organization brings together teams spanning customer engagement, ecommerce, data analytics, IT, and digital marketing—all structured to deliver data-driven experiences and improve operational efficiency. Work spans platform evolution (Contentstack CMS, Aprimo DAM), CI/CD automation, analytics dashboarding, and IT service management through ServiceNow. The team operates across the Netherlands and Peru.
Miele X relies on Contentstack for content management, Vue and Nuxt for frontend development, Aprimo for digital asset management, ServiceNow for IT operations, and Power BI and Looker for analytics. Marketing campaigns run through Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads.
Miele X is based in Amsterdam, Noord-Holland, Netherlands, with additional hiring activity in Peru. The organization was founded in 2020 as a digital hub for Miele.
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