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Midtown Athletic Clubs Tech Stack

Multi-location fitness and wellness operator with tennis, spa, and group fitness

Wellness and Fitness Services Chicago, Illinois 1,001–5,000 employees Founded 1970 Privately Held

Midtown Athletic Clubs operates a chain of 50+ fitness and wellness locations anchored in tennis, group fitness, spa services, and personal training. The tech stack is Microsoft-centric (Azure, AD, SQL Server, DevOps) paired with HubSpot for member engagement—a mature but conservative infrastructure that reflects a traditionally on-prem operations business. Hiring velocity is accelerating with 80 roles posted in the last 30 days, heavily weighted toward operations (47% of active roles) and junior seniority, suggesting aggressive expansion of club staff rather than product or technology capability.

Tech Stack 26 technologies

Core StackHyper-V Azure AD Active Directory HubSpot SQL Server Azure Data Factory Azure DevOps Workday Google Analytics Google Ads GitHub Copilot Microsoft Office Azure System Center Operations Manager Azure Monitor Application Insights Service Hub Azure SQL Azure Data Studio SQL Server Management Studio Semrush Facebook Business Manager Excel Google Analytics 4 ChatGPT Perplexity

What Midtown Athletic Clubs Is Building

◆Challenges

Deepening member loyalty and retention
Driving membership growth
Stay ahead of competition
Associate turnover
Inventory management
Low food costs
Improving member retention
Retaining players
Improving player experience
Member issues

▲Active Projects

Lead generation and conversion optimization
Menu development
Workshops and events to deepen engagement
Build hubspot reports
Member experience & retention initiatives
Launch program
Coach on duty
Memorable moments training
Recruit and hire racquet sports coaches
Member onboarding and engagement strategies

Hiring Activity

Accelerating180 roles · 80 in 30d

Department

Ops

85

Healthcare

18

Sales

12

Sports

11

Support

10

Spa

8

Fitness

7

Aquatics

5

Seniority

Junior

88

Mid

63

Manager

14

Senior

11

Lead

5

Notable leadership hires: Hospitality Lead, Shift Lead

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About Midtown Athletic Clubs

Midtown Athletic Clubs is a privately held wellness operator based in Chicago, founded in 1970, with 1,001–5,000 employees across U.S. and Canadian locations. The company runs a diversified offering: racquet sports (tennis, racquetball), fitness studios (boxing, cycling, group exercise), spa and hospitality services, and personal training programs. Revenue-generating surfaces include membership fees, spa services, coaching, and food/beverage. Current operational focus centers on member retention, reducing associate turnover, inventory management across food and spa inventory, and deepening engagement through workshops, events, and personalized onboarding.

HeadquartersChicago, Illinois

Company Size1,001–5,000 employees

Founded1970

Hiring MarketsUnited States, Canada, India

Frequently Asked Questions

What tech does Midtown Athletic Clubs use?

Primary stack: Microsoft Office, Azure, SQL Server, Azure DevOps, Active Directory, and HubSpot. Analytics via Google Analytics and Semrush; marketing through Google Ads and Facebook Business Manager. AI tools in use include ChatGPT and GitHub Copilot.