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METRO Markets GmbH Tech Stack

B2B marketplace platform connecting millions of business buyers and sellers

Internet Marketplace Platforms Düsseldorf, North Rhine-Westphalia 501–1,000 employees Founded 2018 Privately Held

METRO Markets operates a B2B commerce marketplace for small business owners across Europe. The tech stack is analytics-heavy—Power BI, BigQuery, dbt, ClickHouse—reflecting deep investment in data infrastructure and measurement, yet the pain-point list reveals ongoing struggles with data quality, integration, and reliable tracking. Active hiring in data (4 roles) alongside marketing (2) and support (2) suggests the company is scaling observability and customer engagement in parallel, not sequentially.

Tech Stack 19 technologies

Core StackPower BI Python BigQuery ClickHouse JavaScript dbt Power Query Freshdesk DAX SQL R Dataform Looker Studio Google Analytics 4 Google Tag Manager SEMrush Google Search Console Genesys Excel

What METRO Markets GmbH Is Building

◆Challenges

Pricing strategy optimization
Scalable data architecture
Data integration
Improving reordering experience
Scaling key accounts
Optimizing marketing performance across channels
Ensuring data quality across multiple sources
Identifying optimization opportunities
Reliable data collection
Privacy compliance

▲Active Projects

Greenfield bi platform development
On-page seo execution
Off-page support
Pricing strategy optimization
Shopping list initiative
Roadmap execution for reordering features
Marketing measurement framework development
Performance data model implementation
Dashboard automation
Client-side and server-side tracking infrastructure

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Data

4

Marketing

2

Support

2

Ops

1

Product

1

Sales

1

Seniority

Mid

7

Junior

2

Manager

1

Senior

1

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About METRO Markets GmbH

METRO Markets is a B2B marketplace platform founded in 2018, headquartered in Düsseldorf and operating across Europe with 501–1,000 employees. The platform enables millions of business owners to source products and manage purchasing relationships. The company is actively developing core features around reordering workflows, pricing optimization, and shopping list functionality. Current focus areas include greenfield BI platform development, marketing measurement framework design, and improved data infrastructure to support multi-source tracking and analytics.

HeadquartersDüsseldorf, North Rhine-Westphalia

Company Size501–1,000 employees

Founded2018

Hiring MarketsGermany, Spain

Frequently Asked Questions

What tech stack does METRO Markets use?

Primary stack: Power BI, BigQuery, dbt, ClickHouse, Python, R, SQL. Supporting tools include Dataform, Looker Studio, Google Analytics 4, and Freshdesk for support operations.

What is METRO Markets working on right now?

Key projects: greenfield BI platform build, marketing measurement framework, performance data model, dashboard automation, pricing strategy optimization, and reordering feature roadmap execution.