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Messe Muenchen Tech Stack

Global trade-show organizer running 200+ annual events across nine countries

Events Services München, Bayern 501–1,000 employees Founded 1964 Public Company
messe-muenchen.de LinkedIn

Messe München operates one of the world's largest exhibition networks—50+ proprietary trade shows, 200+ total events annually, 3M+ visitors, 50K+ exhibitors. The tech stack reveals a mid-market enterprise at scale: Salesforce (full suite), SAP S/4HANA, Workday, Azure Entra. Projects show active modernization across three fronts: Salesforce architecture and B2B e-commerce integration, test automation for end-to-end processes, and physical infrastructure upgrades. Hiring velocity is accelerating, with operations and marketing leading the demand; the pain-point list signals digital transformation as the primary internal driver—specifically IT service performance and Salesforce optimization.

Tech Stack 20 technologies

Core StackPower Platform AutoCAD Salesforce SAP SAP S/4HANA Workday Apex Jira Adobe Illustrator Canva Adobe Premiere Pro Confluence Azure Entra ID SAP R/3 Salesforce Sales Cloud Salesforce Service Cloud Salesforce Commerce Cloud Visualforce Lightning Web Components Microsoft Project
AdoptingSAP Salesforce

What Messe Muenchen Is Building

◆Challenges

  • Increasing test automation coverage
  • Digital transformation of event operations
  • Transforming central it
  • Improving it service performance
  • Energy efficient upgrades
  • Sustainable technology upgrades
  • Optimizing existing salesforce applications
  • Identifying potential target companies
  • Modernizing it landscape
  • Conducting due diligence

▲Active Projects

  • Test automation of end-to-end business processes
  • Messegelände modernization
  • Strategic sales control measures for selected countries
  • Tga renewal projects
  • Tga optimization projects
  • Transfer pricing guideline update
  • Transfer pricing documentation creation
  • Modern b2b e-commerce and crm solutions
  • Technical architecture of salesforce solutions
  • Integration of salesforce with other systems

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Ops
12
Marketing
4
Construction
3
Engineering
3
Sales
3
Finance
2
Logistics
1
Strategy
1

Seniority

Manager
9
Senior
8
Mid
6
Intern
2
Junior
2
Lead
2
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About Messe Muenchen

Messe München is a publicly held exhibition organizer based in Munich, Germany, founded in 1964. It operates more than 50 proprietary trade shows globally—covering capital goods, consumer goods, and technology sectors—plus over 200 total events per year. The organization hosts events at three Munich venues (the main Messegelände, ICM Congress Center, and MOC Veranstaltungscenter) and operates subsidiary event brands in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam, and Iran. A network of partner companies and ~70 international representatives extend coverage to over 100 countries. The organization employs 501–1,000 staff and is headquartered in München, Bayern.

HeadquartersMünchen, Bayern
Company Size501–1,000 employees
Founded1964
Hiring MarketsGermany

Frequently Asked Questions

What is Messe München's tech stack?

Core systems include Salesforce (Sales Cloud, Service Cloud, Commerce Cloud), SAP S/4HANA, Workday, and Azure Entra ID. Development tools span Apex, Visualforce, Lightning Web Components, Jira, and Confluence. Design and content creation use Adobe Creative Suite (Illustrator, Premiere Pro) and Canva.

What projects is Messe München working on?

Active initiatives include modern B2B e-commerce and CRM solutions, Salesforce technical architecture and system integration, end-to-end business process test automation, physical messegelände modernization, TGA (building systems) renewal and optimization, and IT landscape modernization.

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How this profile is built

Messe Muenchen's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.