Mediassociates Tech Stack

Independent media planning and buying agency with analytics-driven optimization

Advertising Services New York Metropolitan Area 51–200 employees Founded 1996 Privately Held

Mediassociates operates a full-service media agency built around data-driven campaign optimization across paid search, social, display, and traditional channels. The tech stack is anchored in Google's advertising suite (Ads Editor, Search Ads 360, Analytics 4) plus Adobe and Meta platforms—a classic agency infrastructure for media execution and measurement. Current hiring is skewed toward marketing (4 roles) alongside emerging data and product functions, with active project work on AI modules, MMM (marketing mix modeling) capability scaling, and internal process automation, suggesting operational maturity pressure as the agency moves toward larger accounts and more sophisticated attribution.

Tech Stack 19 technologies

Core StackGoogle Ads Wrike Jira Asana Bynder Google Ads Editor Search Ads 360 Google Analytics 4 Adobe Piwik Pro Microsoft Advertising YouTube Meta LinkedIn TikTok X Pinterest

What Mediassociates Is Building

◆Challenges

Ai platform reliability
Improving campaign roi
Adapting to rapid platform changes
Scaling mmm capabilities across clients
Training teams on mmm insights
Identifying cross-sell opportunities

▲Active Projects

Ai modules
Full-funnel paid search programs
Internal processes and automation roadmap
Paid social media advertising strategy development
Campaign performance analysis and optimization
Media planning and analytics platform testing
Mmm engagements
Client performance reporting
Training internal teams

Hiring Activity

Accelerating7 roles · 5 in 30d

Department

Marketing

Data

Ops

Product

Seniority

Director

Mid

Senior

Junior

Notable leadership hires: Associate Media Director

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About Mediassociates

Mediassociates is an independent media planning, buying, and analytics agency founded in 1996, headquartered in the New York Metropolitan Area with 51–200 employees. The firm serves mid-market and enterprise clients across insurance, education, healthcare, and finance verticals using a methodology they call Precision Branding—combining traditional media planning with analytics to measure and optimize business outcomes. Core service lines include media planning and buying (television, digital, paid search, social), programmatic advertising, and campaign performance measurement. The agency is a member of Worldwide Partners, a network of independent agencies operating across 40 countries.

HeadquartersNew York Metropolitan Area

Company Size51–200 employees

Founded1996

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Mediassociates use?

Primary tools are Google Ads Editor, Search Ads 360, and Google Analytics 4 for campaign management and measurement; Adobe and Piwik Pro for analytics; Meta, LinkedIn, TikTok, X, and Pinterest for social platforms; Wrike, Jira, and Asana for project management.

What is Mediassociates working on?

Active projects include AI module development, full-funnel paid search programs, media planning and analytics platform testing, marketing mix modeling (MMM) engagements, campaign performance analysis, and internal process automation roadmap.