Belgian business-news publisher scaling AI-driven content and community platforms
Mediafin operates three flagship business publications (De Tijd, L'Echo, Sabato) reaching 300,000+ affluent decision-makers daily across Belgium. The stack reveals a media company in active AI adoption—OpenAI, ElevenLabs, n8n, and RAG tools sit alongside Adobe design suite and Qlik analytics—while projects target content recommendation, process automation, and social distribution. Hiring velocity is accelerating with marketing and product leads, signaling a shift from print-centric publishing toward membership-driven digital platforms and automated content workflows.
Notable leadership hires: Head of B2B Communication
Mediafin is a joint venture (Rossel and Roularta Media Group, established 2005) that publishes De Tijd and L'Echo, Belgium's longest-running business newspapers, plus magazines and websites targeting entrepreneurs, managers, and investors. The audience skews toward high net-worth and influential professionals—over 300,000 daily readers with considerable spending power. Operations span editorial, design, distribution, and emerging AI-augmented content systems. The company is headquartered in Brussels with 201–500 employees.
OpenAI, ElevenLabs, n8n, and RAG (retrieval-augmented generation). Projects address content recommendation, hallucination reduction, and responsible AI adoption in news contexts.
Content recommendation engines, process automation, scoring models, digital distribution on social platforms, community growth, and membership strategies. Also running design awards and communication campaigns for luxury real estate verticals.
Other companies in the same industry, closest in size