B

Berliner Verlag Tech Stack

Berlin-focused news publisher scaling subscriptions and digital advertising

Newspaper Publishing Berlin, Berlin 201–500 employees Public Company

Berliner Verlag operates two established news brands (Berliner Zeitung and Berliner Kurier) covering Berlin across print, web, mobile, and social channels. The hiring mix is heavily weighted toward media and journalism roles, with active acceleration in subscription sales and advertising client acquisition — indicating a shift from print-dependent revenue toward recurring digital subscriptions and programmatic ad sales. Tech stack centers on Adobe creative tools and Salesforce, with no recent platform migrations, suggesting operational stability rather than engineering-first transformation.

Tech Stack 15 technologies

Core StackAdobe Illustrator Figma Salesforce Adobe Creative Cloud Adobe InDesign Adobe Photoshop InDesign Photoshop Outlook Excel PowerPoint Hugo Datawrapper Flourish Microsoft Office

What Berliner Verlag Is Building

◆Challenges

Acquiring new customers
Expanding subscription sales in new regions
Increasing subscription sales
Increasing firm subscriptions
Acquiring new advertising clients
Expanding existing customer portfolio
Building client base in eastern germany
Scaling advertising revenue
Relevance and reach
Increasing audience reach

▲Active Projects

Daily newsletter creation
Expanding subscription sales structures
Entwicklung neuer formate für die ratgeber-rubrik
Projekt halle
Pflege und weiterentwicklung bestehender inhalte
Custom package development
Building client base for new media brand
Digital advertising sales
Creative campaign development for smes
Sales material creation

Hiring Activity

Accelerating80 roles · 35 in 30d

Department

Media

39

Journalism

10

Sales

7

Design

5

Marketing

5

Editorial

3

Legal

2

Product

2

Seniority

Mid

32

Senior

15

Junior

13

Intern

9

Manager

7

Lead

3

Notable leadership hires: Head of Politics

Company intelligence

Find more companies like Berliner Verlag by tech stack, pain points and active projects

Get started free

About Berliner Verlag

Berliner Verlag is a public news publisher based in Berlin with two core brands serving the Berlin metropolitan area for over 70 years. The company produces daily content across print and digital platforms, reaching readers through web, mobile, and social channels. Current operations span editorial production, design, sales, and marketing functions across 201–500 employees. Active projects focus on subscription model expansion, new content formats (particularly in advisory/guides), advertising sales growth, and audience reach in eastern Germany. The business model is transitioning from traditional print advertising toward direct subscriptions and targeted digital advertising.

HeadquartersBerlin, Berlin

Company Size201–500 employees

Hiring MarketsGermany

Frequently Asked Questions

What is Berliner Verlag's tech stack?

Primary tools are Adobe Creative Suite (InDesign, Photoshop, Illustrator), Figma for design, Hugo for web development, Datawrapper and Flourish for data visualization, and Salesforce for sales operations. Microsoft Office and Outlook handle internal operations.

Where does Berliner Verlag focus its expansion?

Current projects prioritize subscription sales growth, new content formats, digital advertising client acquisition, and audience expansion in eastern Germany. Customer acquisition and regional subscription scaling are listed top pain points.