Global events agency building AI-powered ticketing and registration infrastructure
MCI Deutschland operates the German hub of a 60-office, 31-country events and engagement marketing network. The tech stack reveals an internal shift: legacy enterprise tools (SAP, Dynamics 365) sit alongside a Python microservices layer (FastAPI, Django, Flask) paired with PostgreSQL, and LLM-API integration is now active. The project and pain-point lists converge on the same problem — ticketing and participant registration are both heavily manual and fragile — suggesting MCI is building proprietary automation to scale their core events business.
MCI Deutschland is the Berlin-based operations center for a global engagement marketing agency spanning 60 offices across 31 countries. The parent organization designs and executes live and virtual events, strategic communications, and community solutions for enterprise clients, particularly in healthcare and pharma verticals. The German office handles regional delivery, project execution, and internal technology development. Current hiring focuses on marketing, operations, and engineering roles — indicating both client delivery growth and internal platform maturation.
SAP and Dynamics 365 for enterprise operations; Python (FastAPI, Django, Flask) with PostgreSQL and MySQL for internal applications; Microsoft Office suite for productivity. LLM-API integration is now in development.
Ticketing platform redesign (sustainability and efficiency focus), global conference registration systems, LLM-API integration for automation, live event format innovation, and healthcare/pharma event delivery projects.
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