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McCann Tech Stack

Global creative agency building brands through data-driven campaigns across 100+ countries

Advertising Services New York, NY 10,001+ employees Public Company

McCann is a 10,000+-person creative and marketing agency operating across 100+ countries with deep expertise in brand strategy, media planning, and campaign execution. The tech stack reveals a data-analytics-first approach: Google Analytics 4, Looker Studio, Tableau, and Power BI sit alongside creative tools (Adobe suite, Canva), with active adoption of WhatsApp and YouTube. Hiring momentum is accelerating across 11 countries, with marketing roles (51 open) and mid-to-senior positions (43 combined) dominating — a signal the agency is scaling account teams and internal reporting infrastructure as it pursues high-value B2B client expansion.

Tech Stack 46 technologies

Core StackAppsFlyer Google Analytics Power BI Tableau SAP Adobe Illustrator Adobe Premiere Pro After Effects Adobe Creative Cloud Canva Google Analytics 4 Google Tag Manager Looker Studio Google Search Console Ahrefs Semrush Facebook Business Manager Excel Microsoft Office Kissflow PowerPoint Google Campaign Manager 360 TikTok Instagram Photoshop InDesign Snapchat YouTube Meta Twitter+15 more
AdoptingWhatsApp YouTube

What McCann Is Building

Challenges

  • Reducing errors
  • Complex campaign delivery across multiple touchpoints
  • Streamlining workflows for scaling
  • Streamlining workforce decision execution
  • Expanding agency footprint across corporate b2b clients
  • High-value lead generation
  • Manual hris processes
  • Improving project delivery consistency
  • Reducing budget overruns
  • Improving close process

Active Projects

  • Hr dashboards
  • Content idea development with director social & creation
  • Major automotive tech brand
  • Full-funnel media plans
  • Data mining and reporting
  • Social influencer content campaigns
  • Innovative social media strategy development
  • Hris automation
  • Engagement survey analysis
  • Monthly global management report

Hiring Activity

Accelerating85 roles · 45 in 30d

Department

Marketing
51
Finance
7
Sales
7
Design
6
HR
5
Creative
2
Legal
1
Support
1

Seniority

Mid
22
Senior
21
Junior
13
Director
9
Intern
5
Manager
5
Lead
3
VP
2

Notable leadership hires: Account Director, Head of Social Media, New Business Director, Creative Director, Business Unit Head

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About McCann

McCann builds brands for major enterprise clients across automotive, technology, consumer goods, and other sectors through integrated marketing, creative strategy, and media buying. The agency operates a distributed model across 100+ countries with regional hubs supporting both brand-side strategy and execution. Work spans full-funnel media planning, social influencer campaigns, CRM strategy, and public relations. The company faces operational challenges typical of scaled agency networks: coordinating complex, multi-touchpoint campaign delivery; manual internal processes (HRIS, reporting); and consistency in project execution across regions. Current hiring focuses on expanding marketing and account leadership capacity, with notable open roles including Account Directors, Head of Social Media, and Business Unit Heads.

HeadquartersNew York, NY
Company Size10,001+ employees
Hiring MarketsUnited Kingdom, Canada, Philippines, Spain, India, Peru, China, United States

Frequently Asked Questions

What is McCann's tech stack?

McCann uses Google Analytics 4, Looker Studio, Tableau, Power BI, and SAP for analytics and reporting; Adobe Creative Cloud (Illustrator, Premiere Pro, After Effects, InDesign), Photoshop, and Canva for design; Google Campaign Manager 360, Facebook Business Manager, TikTok, and Instagram for media and social platforms; and Ahrefs and Semrush for SEO/competitive analysis.

What countries does McCann operate in?

McCann operates across 100+ countries and is actively hiring in 11: United States, United Kingdom, Canada, India, Philippines, Spain, Germany, Sweden, China, Peru, and Chile.

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