Mazeed is an accounting platform for small and medium businesses in the UAE and broader Middle East, built on Frappe/ERPNext with AI-assisted insights (Claude integration). The hiring mix—7 finance roles, 1 engineer, 1 sales, 1 CS—reflects a finance-operations-first org struggling with customer retention and SaaS scaling: churn, renewal delays, and pipeline development appear across active projects and pain points, suggesting the product is transitioning from a standalone tool toward SaaS recurring revenue while grappling with regional compliance (ZATCA), collections, and technical debt around Stripe reconciliation.
Mazeed provides cloud-based accounting and bookkeeping software for SMEs in the Middle East, with a focus on simplifying invoice capture, expense tracking, tax compliance, and e-invoicing. The platform includes an AI assistant for financial insight and connects to human tax and accounting experts for localized support. Founded in 2018 and headquartered in Dubai, the company operates across the UAE, Saudi Arabia, and Egypt. The product integrates with Stripe for payments, Salesforce and HubSpot for CRM, and uses Frappe and ERPNext for backend services. Current priorities include ERP integrations, client onboarding workflows, and month-end/quarter-end closing automation.
Mazeed runs on Frappe and ERPNext for backend services, integrates Stripe for payments, and uses Claude for its AI assistant. The stack also includes GitHub Copilot, Figma for design, and Salesforce/HubSpot for CRM and customer engagement.
Mazeed is headquartered in Dubai, UAE, and is actively hiring across the UAE, Saudi Arabia, and Egypt. These are the primary markets for its SME accounting platform.
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