MaxBet Tech Stack

Sports betting operator across Balkans with 450+ physical locations and regional online presence

Gambling Facilities and Casinos New Belgrade, Central Serbia 1,001–5,000 employees Founded 1997 Privately Held

MaxBet operates a multi-channel betting business spanning Serbia, Montenegro, Bosnia and Herzegovina, and North Macedonia, with 450+ physical locations and an online platform. The tech stack is heavily weighted toward business intelligence and marketing automation (Power BI, Tableau, Google Analytics, AppsFlyer) rather than custom gaming software, suggesting reliance on licensed or third-party gaming engines. Active hiring skews toward marketing (6 roles) and data (2 roles) against engineering (2 roles), paired with projects in AML compliance and reporting infrastructure — indicating a compliance-driven phase of growth rather than product innovation.

Tech Stack 31 technologies

Core StackDocker Java Google Analytics AppsFlyer Adobe Illustrator Google Ads WordPress Figma Adobe Photoshop PHP JavaScript jQuery Power BI Tableau Ubuntu Debian Bash PXE Java Runtime Environment udev Photoshop InDesign Divi Adobe XD HTML CSS Excel SQL Microsoft Office

What MaxBet Is Building

◆Challenges

Data consolidation
Reporting timeliness
Standardizing terminals across region
Developing installation procedures
Creating standardized os images
Compliance with aml legislation
Detecting money laundering activities
Integrating aml controls into processes
Data accuracy
Optimizing cpa

▲Active Projects

Scenario analysis for forecasting and budget planning
Process automation improvements
Pxe/network boot solutions
Standardized os images for balkan markets
Kiosk environment development
Developing aml policies and procedures
Overseeing transaction monitoring systems
Designing aml training programs
Dashboard development for montenegro market
Dashboard and reporting development

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing

Data

Engineering

Design

Gaming

Legal

Sales

Seniority

Mid

Senior

Director

Junior

Notable leadership hires: Head of Sports

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About MaxBet

MaxBet is a sports betting and gaming operator majority-owned by Flutter International, with over 3,000 employees across Serbia and the broader Balkans region. The business model spans physical betting locations and online channels; current projects focus on scenario analysis, reporting dashboards, and compliance infrastructure for anti-money laundering regulations. Near-term work includes standardizing terminal operating systems and kiosk environments across markets, and developing transaction monitoring systems. Pain points center on data consolidation, reporting latency, and AML policy implementation — operational challenges typical of regional operators integrating acquired or legacy systems.

HeadquartersNew Belgrade, Central Serbia

Company Size1,001–5,000 employees

Founded1997

Hiring MarketsSerbia, Montenegro, Bosnia and Herzegovina

Frequently Asked Questions

Where is MaxBet headquartered and how many locations does it operate?

MaxBet is headquartered in New Belgrade, Serbia and operates more than 450 physical locations across Serbia, Montenegro, Bosnia and Herzegovina, and North Macedonia.

What is MaxBet's tech stack?

MaxBet's core stack includes Java, Docker, Ubuntu/Debian, WordPress, and PHP for backend and web infrastructure, paired with Power BI, Tableau, and SQL for business intelligence. Frontend tooling spans JavaScript, jQuery, HTML, and CSS. Marketing relies on Google Analytics, AppsFlyer, and Google Ads.