Mercedes-Benz and commercial vehicle dealer network across central Germany
Max Schultz operates a multi-brand automotive dealership and service network across 14 locations in central Germany, anchored by Mercedes-Benz but also covering SsangYong, Maxus, Ford Trucks, and several commercial vehicle lines. The tech stack is enterprise-standard (Azure, AWS, VMware, Docker) with active infrastructure projects around virtualization and cloud integration, but the pain-point list reveals operational friction: after-sales management, parts inventory optimization, and service turnaround time dominate, suggesting internal processes haven't kept pace with multi-location scale.
Max Schultz Automobile is a family-owned automotive dealer and service operator founded in 1758, based in Sonnefeld, Bavaria. The group holds sales and service contracts across 14 dealership locations in Thüringen, Sachsen, Sachsen-Anhalt, and Bayern, specializing in Mercedes-Benz passenger vehicles, used-car sales, factory-authorized service, and accessories. The business also represents commercial vehicle brands including Smart, Fuso, MAN, Unimog, SsangYong, Maxus, Microlino, and Ford Trucks. With 501–1,000 employees and active hiring across sales, engineering, ops, and support roles, the organization is managing growth while addressing internal operational efficiency and after-sales management challenges.
Multi-brand automotive dealership and service network. Primary focus: Mercedes-Benz sales, used-car sales, and authorized service across 14 locations. Secondary brands: SsangYong, Maxus, Ford Trucks, MAN, Fuso, and others.
14 locations across four German states: Thüringen, Sachsen, Sachsen-Anhalt, and Bayern. Headquarters in Sonnefeld, Bayern.
Enterprise cloud and virtualization: Azure, AWS, VMware, Hyper-V, Docker. Productivity suite: Microsoft 365, Office, Excel. Remote support: TeamViewer. Currently deploying server/network infrastructure and expanding cloud integration.
Other companies in the same industry, closest in size