Mawave Tech Stack
Social media outcomes agency managing ~€200M ad spend across Europe
Mawave is a Munich-based social media marketing agency operating at scale—approximately 200 million euros in annual ad spend across paid and organic channels for consumer brands. The stack is platform-native (Meta, TikTok, Instagram, Pinterest) plus Adobe Creative Cloud and project-management tools (Asana, Miro). Hiring velocity is accelerating with 40 open roles, heavily weighted toward senior marketing and creative talent, suggesting aggressive account expansion and campaign execution demands. Pain points center on scaling ad spend and optimizing workflows across creative and media teams—operational friction typical of agencies managing high-volume client budgets.
Tech Stack 17 technologies
What Mawave Is Building
◆Challenges
- Process and workflow optimization
- Breaking silos between business units
- Scaling media spend
- Managing high-volume ad spend
- Scaling ad campaigns
- Managing margin and utilization
▲Active Projects
- Organic creative campaigns for social media channels
- Developing marketing strategies for fast-growing brands
- Ugc campaigns
- Paid social campaign management
- Creative leadership & big idea
- Always-on-setups
- Cross-channel strategic customer strategies
- Large key account development
- Pitch preparation for new customers
- Organic social media posts for a large international client
Hiring Activity
Department
Seniority
Notable leadership hires: Social Media Lead, Creative Director
