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Masan Consumer Holdings Tech Stack

Vietnamese FMCG and brewery group scaling product innovation and supply chain

Food and Beverage Services Ho Chi Minh 5,001–10,000 employees Founded 1996 Public Company

Masan Consumer Holdings operates Vietnam's largest food and beverage portfolio across consumer goods and brewing. The hiring acceleration (47 roles in 30 days) is concentrated in marketing (18) and sales (15), paired with active product and research teams—reflecting a push to launch new SKUs and modernize go-to-market. The tech stack (Salesforce, Oracle, SAP, Power BI) is enterprise-grade but shows minimal cloud migration (AWS EBS only), suggesting operational modernization is still in early stages despite scale.

Tech Stack 12 technologies

Core StackPower BI Power Query Salesforce Oracle SAP Microsoft Office Excel AWS EBS SQL R SPSS ERP

AdoptingAWS EBS

What Masan Consumer Holdings Is Building

◆Challenges

Identifying unmet consumer needs
Cost saving solutions
Existing raw material challenges
Out of stock issues
Ensuring promotional program execution
Managing damaged goods and expired products
Managing distributor territories
Avoiding shortages or overstocks
Meeting revenue targets
Optimizing investment costs

▲Active Projects

New launch re-launch projects
Lead quanti platform
Product research and development on lab/pilot/line scale
New product technology transfer to factory
New product launches
Cost saving solutions
Competitive market intelligence database
Inventory optimization at st
System management tool development
Monitoring advertising campaigns

Hiring Activity

Accelerating70 roles · 45 in 30d

Department

Marketing

18

Sales

15

Product

9

Legal

7

Finance

6

Research

6

HR

3

Logistics

2

Seniority

Mid

30

Senior

21

Manager

15

Director

2

Junior

2

Intern

1

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About Masan Consumer Holdings

Masan Consumer Holdings, founded in 1996 and publicly listed, is Vietnam's primary platform for branded food, beverage, and FMCG investment. The group's portfolio includes Masan Consumer (leading domestic FMCG player) and Masan Brewery. With 5,001–10,000 employees across Vietnam, Hungary, India, and Cambodia, the company serves Vietnamese consumers at scale. Core operations span manufacturing, distribution, and retail-facing consumer goods; current focus areas include product innovation, supply chain optimization, and inventory management across a multi-category portfolio.

HeadquartersHo Chi Minh

Company Size5,001–10,000 employees

Founded1996

Hiring MarketsVietnam, Hungary, India, Cambodia

Frequently Asked Questions

What is Masan Consumer Holdings' tech stack?

Primary tools: Salesforce, Oracle, SAP, Power BI, Excel, SQL, and AWS EBS. Also uses Microsoft Office, Power Query, R, and SPSS for analytics and ERP operations.