MAF Tech Stack

Mobile app monetization and user acquisition via offerwall and rewarded ads

Advertising Services Imola, Bologna 51–200 employees Founded 2013 Public Company

MAF operates a mobile app monetization platform (MyChips offerwall) paired with user acquisition tools, built on a modern analytics stack (BigQuery, Looker, Data Studio) that reveals active work on ML-driven optimization and fraud detection. The hiring mix—skewed toward marketing and sales with targeted data engineering—reflects their dual motion: scaling publisher supply and optimizing campaign ROI across tier-1ad networks (Meta, TikTok, Google).

Tech Stack 20 technologies

Core StackBigQuery C# TypeScript Linux Looker Google Analytics HubSpot Meta Ads Google Ads AppsFlyer Data Studio Facebook Ads Manager TikTok Ads Excel Windows SQL Google Tag Manager Twitter Taboola Yahoo Ads

What MAF Is Building

◆Challenges

Optimizing campaign performance
Expanding publisher opportunities
Expanding publisher network
Maintaining publisher relationships
Improving query performance and cost efficiency
Anti-fraud detection
Scaling ml in ad monetization
Expanding market in china
Low platform adoption in china
Identifying upsell opportunities

▲Active Projects

Campaign analysis and optimization
Account management
Strategy development
Publisher acquisition
Industry event representation
Next-gen offerwall ai
Product localization for korean market
Publisher upselling and cross-selling
Interactive looker dashboards
Data pipeline automation

Hiring Activity

Steady20 roles · 7 in 30d

Department

Marketing

Sales

Support

Data

Ops

Seniority

Mid

Manager

Senior

Company intelligence

Find more companies like MAF by tech stack, pain points and active projects

Get started free

About MAF

MAF is a mobile app growth and monetization platform founded in 2013, headquartered in Imola, Bologna, Italy. The company operates two main product surfaces: MyChips, a rewarded offerwall for app monetization, and a user acquisition arm that connects app developers with high-quality users across ad networks. The platform integrates with Meta Ads, TikTok Ads, Google Ads, and other tier-1 networks, using BigQuery and Looker as the backbone for campaign analysis and real-time optimization. MAF serves mobile publishers and app developers globally, with active expansion into Korean and Japanese markets.

HeadquartersImola, Bologna

Company Size51–200 employees

Founded2013

Hiring MarketsItaly, Japan

Frequently Asked Questions

What tech stack does MAF use?

BigQuery for data warehousing, Looker and Data Studio for analytics dashboards, C# and TypeScript for backend/frontend, plus integrations with Meta Ads, TikTok Ads, Google Ads, AppsFlyer, and Taboola.

What is MAF working on?

Next-gen AI-powered offerwall, campaign optimization and fraud detection, publisher network expansion, product localization for Korean and Chinese markets, and Looker dashboard automation for better query performance.