Lyca Group Tech Stack

Multinational telecom and lifestyle services group serving 16M+ consumers

Telecommunications London, England 10,001+ employees Founded 2006 Privately Held

Lyca Group operates across nine sectors—telecom, entertainment, travel, healthcare, media, technology, financial services, marketing, and hospitality—serving over 16 million consumers globally. The tech stack is weighted heavily toward performance marketing (Instagram, Meta, TikTok, Google Ads, Adobe Analytics, Kenshoo) and enterprise systems (SAP, Oracle), reflecting a company managing both consumer-facing brand presence and complex multi-sector operations. Current hiring velocity is accelerating, concentrated in marketing (5 roles) across Europe and the US, with active projects focused on affiliate program strategy, influencer campaigns, and paid-channel optimization—priorities aligned with their stated pain points around search ranking and paid-campaign ROI.

Tech Stack 17 technologies

Core StackSAP Oracle Google Analytics JavaScript Google Ads Instagram Meta TikTok X Adobe Analytics Kenshoo HTML CSS Google Yahoo Bing Facebook Business Manager

What Lyca Group Is Building

◆Challenges

Protecting brand perception
Technical issues with affiliate networks
Cost optimisation
Capital-intensive industry
Low search rankings
Low roi on paid search
Budget constraints
Community moderation
Improving roi of paid campaigns
Enhancing overall performance

▲Active Projects

Influencer campaigns
Annual and quarterly strategy development for dach affiliate program
Commission strategy design
Cross-channel synergy integration
Polish content strategy & planning
Ugc campaigns
Annual budgeting process
Capital expenditure and asset management
Telecom infrastructure investments
Seasonal activity social campaigns

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Marketing

Finance

Support

Seniority

Senior

Manager

Junior

Mid

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About Lyca Group

Lyca Group is a British multinational founded in 2006 by Sri Lankan entrepreneur Allirajah Subaskaran. It began with Lycamobile and has since expanded into a diversified holding company operating across telecommunications, entertainment, travel, healthcare, media, technology, financial services, marketing, and hospitality. The group serves over 16 million consumers and employs more than 10,000 people globally. The business model centers on connecting diaspora and underserved communities with affordable, high-quality products and services. Capital intensity is a structural feature of the telecom core, while the broader portfolio spans both infrastructure-heavy assets and consumer-facing digital services.

HeadquartersLondon, England

Company Size10,001+ employees

Founded2006

Hiring MarketsPoland, Romania, Ireland, Italy, United States

Frequently Asked Questions

What is Lyca Group's main business?

Lyca Group is a British multinational operating nine sectors: telecommunications, entertainment, travel, healthcare, media, technology, financial services, marketing, and hospitality. Founded in 2006, it serves over 16 million consumers globally with a focus on affordable, accessible products and services.

What marketing and analytics tools does Lyca Group use?

Lyca Group's stack includes Instagram, Meta, TikTok, X, Google Analytics, Adobe Analytics, Kenshoo, Google Ads, Facebook Business Manager, Yahoo, and Bing—indicating a performance-marketing-first approach across paid social and search channels.