Growth consultancy for DTC brands combining paid media, creative, and data infrastructure
Lunar Solar Group operates a DTC growth consultancy with an engineering-lean structure (1 engineer across 8 active roles) focused on scaling creative output and data operations. The project backlog reveals internal infrastructure ambitions: scalable data pipelines, real-time ingestion, incrementality testing, and marketing mix modeling suggest the consultancy is building proprietary analytics and automation tooling to operationalize client campaigns at scale, not just delivering services.
Lunar Solar Group is a growth consultancy for direct-to-consumer and omnichannel brands, founded in 2017 and headquartered in New York. The company delivers services across paid acquisition (Google Ads, Facebook), performance creative, email and SMS lifecycle marketing (via Klaviyo), web development, and conversion rate optimization. Active hiring leans heavily marketing (7 of 8 roles), with seniority concentrated at senior and manager levels. Current work spans omnichannel creative strategy, creative testing roadmaps, geo-based experiments, and infrastructure projects around data pipelines and automation—indicating expansion beyond traditional agency services into proprietary tooling and measurement.
Core tools: SQL, ClickUp, Zapier, Fivetran, Google Sheets, Excel, Motion, Google Ads, Microsoft Advertising, and Klaviyo for email/SMS marketing. No adopted or replaced technologies are currently tracked in active cycles.
Client-facing: omnichannel creative strategy, evergreen creative development, and geo-based experiments. Internal: scalable data pipelines, real-time data ingestion, incrementality testing, marketing mix modeling, and automation/reporting infrastructure for creative campaigns.
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