AI loyalty and engagement platform for retail customer analytics
Loyalytics AI builds a customer data and engagement platform purpose-built for retail, combining analytics, AI-driven campaign orchestration, and multi-channel personalization. The tech stack reveals a mature analytics-first organization: Databricks + Spark + PySpark for data processing, Power BI + Tableau for visualization, and direct integrations with Shopify and Magento commerce platforms. The hiring mix is heavily weighted toward data roles (11 of 17 open positions), with minimal engineering velocity—suggesting the company operates primarily as a platform + services business where data scientists and analysts drive delivery.
Notable leadership hires: eCommerce Analytics Lead
Loyalytics AI is a Bengaluru-based data and AI company (founded 2015) that helps retailers solve customer engagement and loyalty challenges. The core offering is Ingage, a proprietary platform combining customer data infrastructure, cohort analysis, loyalty analytics, and personalized campaign delivery. The company serves large retail brands and e-commerce enterprises, supporting use cases from customer acquisition and retention to pricing optimization and promotional strategy. Active projects focus on dashboard development, cohort segmentation, campaign analytics, and e-commerce KPI tracking. The business model blends platform licensing with professional services—a team of data scientists, engineers, and consultants handle custom analytics and strategic data work alongside the software platform.
Core data stack: Databricks, Apache Spark, PySpark for processing. Analytics and BI: Power BI, Tableau, Google Analytics 4. Cloud: AWS, Azure, GCP. Languages: Python, SQL, R, Node.js. Integrations: Shopify, Magento, Salesforce platforms.
Focus areas: Power BI embedded dashboards, cohort analysis and customer segmentation, e-commerce KPI dashboards, campaign performance analytics, and data-driven experiments. Also addressing data schema redesign and reporting standardization.
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