Lovingly Tech Stack

Operations software for independent florists with AI-driven automation

Technology, Information and Internet Hopewell Junction, New York 11–50 employees Founded 2008 Privately Held

Lovingly has served florists for 18 years and is now embedding AI throughout its product — Claude-powered service agents, predictive modeling, and AI-assisted content creation appear across active projects. The tech stack reveals infrastructure-first engineering (Terraform, AWS, GitHub Actions, Nx) paired with heavy adoption of Claude and Playwright for testing, suggesting a shift from manual operations workflows toward intelligent automation. Hiring skews senior and leadership-focused, indicating a consolidation phase rather than headcount scaling.

Tech Stack 16 technologies

Core StackGitHub Actions Terraform AWS Playwright Next.js FastAPI NetSuite ADP Adyen Stripe Claude Nx Sage Intacct Ramp Excel Google Sheets

What Lovingly Is Building

◆Challenges

Slow devops workflows
Security threat detection
Eliminating boring work through intelligent automation
Cross-domain integration
Ensuring pci dss compliance
High-availability and disaster recovery
Reducing downtime through predictive analytics
Improving systems

▲Active Projects

Terraform-based aws infrastructure design
Ai-powered testing frameworks
Predictive modeling for market opportunities
Ai-assisted content creation
Ci/cd pipeline for nx-based monorepo
Ai-powered observability deployment
Claude-powered service agents
Automated predictive workflows
Recommendation engines matching gifts
Ci/cd automation for nx monorepo

Hiring Activity

Steady7 roles · 3 in 30d

Department

Engineering

Marketing

Finance

Seniority

Senior

Lead

Mid

Notable leadership hires: Marketing Head, Marketing Lead

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About Lovingly

Lovingly is a software company serving independent florists, with a two-decade track record of partnerships in the floral retail space. The platform addresses core operational pain points: slow DevOps workflows, cross-domain system integration, PCI DSS compliance, and manual tasks that distract owners from core business. The product sits at the convergence of backend operations (ERP connectors like NetSuite and Sage Intacct, payment rails via Stripe and Adyen), infrastructure orchestration (Terraform and AWS), and emerging AI features (Claude agents, predictive analytics, content generation). Current hiring reflects maturity: three engineering roles, two marketing roles, and one finance role, weighted toward senior and lead level.

HeadquartersHopewell Junction, New York

Company Size11–50 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Lovingly use?

Lovingly runs on AWS with Terraform infrastructure, Next.js frontend, FastAPI backend, and GitHub Actions CI/CD. Backend integrations include NetSuite, Sage Intacct, Stripe, Adyen, ADP, and Ramp. AI work centers on Claude. Testing uses Playwright.

What is Lovingly working on?

Active projects include Terraform-based AWS infrastructure, AI-powered testing and observability, Claude-powered service agents, predictive modeling, recommendation engines for gift matching, and CI/CD automation for an Nx monorepo.