Love2shop Tech Stack

UK multi-store gift card and employee rewards platform

Retail Liverpool, England 201–500 employees Founded 1984 Privately Held

Love2shop operates a digital gifting and rewards platform serving UK businesses with employee and customer incentive programs. The tech stack reveals a hybrid architecture: legacy mainframe infrastructure (iSeries, WebSphere) alongside modern cloud services (AWS, Kubernetes, Laravel/Vue), with Salesforce Marketing Cloud anchoring campaign execution. Minimal hiring activity (5 open roles, decelerating) and stated pain around production availability suggest the org is in maintenance mode rather than growth phase—engineering and marketing are the only active departments.

Tech Stack 31 technologies

Core StackCanva PHP Laravel JavaScript Vue TypeScript MySQL Redis GitHub Actions CircleCI AWS AWS RDS Kubernetes Salesforce Google Ads Google Analytics Salesforce Marketing Cloud InDesign WhatsApp Microsoft Office iSeries WebSphere PHPUnit Git AWS SQS ElastiCache Azure Microsoft Advertising Meta

What Love2shop Is Building

◆Challenges

Maintaining availability of production systems
Technical innovation and improvement

▲Active Projects

Park christmas savings
Love2shop brands

Hiring Activity

Decelerating5 roles · 1 in 30d

Department

Engineering

Marketing

Seniority

Mid

Senior

Junior

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About Love2shop

Love2shop is the UK's leading multi-store gift card brand, owned by PayPoint group, operating since 1984. The platform enables UK businesses to design, launch, and manage employee and customer reward programs through a suite of digital tools. Revenue derives from gift card issuance, voucher distribution, and incentive program management. The company operates from Liverpool with 201–500 employees and serves mid-market to enterprise clients across retail, hospitality, and corporate sectors.

HeadquartersLiverpool, England

Company Size201–500 employees

Founded1984

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Love2shop use?

Love2shop runs Salesforce Marketing Cloud, AWS (SQS, RDS, ElastiCache), Kubernetes, Laravel, Vue, MySQL, Redis, and legacy systems (iSeries, WebSphere, PHP). Build tooling includes GitHub Actions and CircleCI.

Where is Love2shop headquartered?

Love2shop is headquartered in Liverpool, England (Floor 4, 20 Chapel Street, L3 9AG) and is a trading name of Park Retail Limited, part of the PayPoint group.