Loblaw Agency Tech Stack

In-house creative and media agency for a major Canadian retailer

Advertising Services Toronto 201–500 employees Public Company

Loblaw Agency is the internal creative and media operation for a large Canadian corporate parent, running campaign strategy, media planning, and collateral production across digital, social, and traditional channels. The hiring mix—heavy in marketing and design roles, with accelerating velocity—signals scaling of campaign output, while the pain-point list (media spend optimization, print cost reduction, campaign reporting) points to operational friction in coordinating across multiple paid platforms (Facebook, TikTok, Google, Instagram, Pinterest) and print execution.

Tech Stack 10 technologies

Core StackGoogle Ads Facebook Ads Manager Pinterest TikTok Meta Twitter Instagram Sprout Social Meta Business Suite TikTok Ads Manager

What Loblaw Agency Is Building

◆Challenges

Barriers to growth
Optimizing media spend
Complex media strategy
Reducing print costs
Improving campaign reporting
Streamlining media plan execution
Tight deadlines
Budget constraints

▲Active Projects

Campaign strategy & implementation
Operating model for media strategy
In-store marketing campaigns
Pop signage innovation
Print collateral delivery
360 paid media strategy planning
Tier 3 marketing program media plans
Campaign reporting and optimization
Brand standards documents and workflow circulation tools
Grocery banners web assets

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

Design

Creative

Seniority

Manager

Intern

Mid

Junior

Lead

Senior

Notable leadership hires: Executive Creative Director

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About Loblaw Agency

Loblaw Agency functions as an in-house creative and media agency embedded within a larger corporation. The team handles campaign strategy, 360 paid media planning, in-store marketing, print collateral, and brand asset management across digital, social, and traditional channels. Operations span grocery retail marketing, tier-focused campaign programs, and web asset delivery. The organization is based in Toronto and currently scaling its marketing and creative departments.

HeadquartersToronto

Company Size201–500 employees

Hiring MarketsCanada

Frequently Asked Questions

What marketing platforms does Loblaw Agency use?

Primary platforms include Facebook Ads Manager, Google Ads, TikTok Ads Manager, Meta Business Suite, Instagram, Twitter, and Pinterest. Sprout Social is used for social media management.

What is Loblaw Agency working on?

Current projects include campaign strategy and implementation, 360 paid media strategy planning, in-store and pop signage marketing, print collateral delivery, campaign reporting and optimization, and grocery banner web assets.