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LOBECO Tech Stack

Social media strategy and content production for brand campaigns

Advertising Services München, Bayern 51–200 employees Founded 2014 Self-Owned

LOBECO operates three specialized units—Social Media, Sports Marketing, and AI Services—serving mid-market brands across Germany. The tech stack is creator-focused (Adobe Suite, CapCut, Premiere Pro) paired with analytics and ad-management tools (Looker Studio, Brandwatch, Google Ad Manager, Meta Business Suite), reflecting a services org that builds campaigns rather than platforms. Hiring is concentrated in marketing and design roles at mid-to-senior levels, with active velocity on campaign and content work—signaling scaling of client delivery capacity.

Tech Stack 21 technologies

Core StackAdobe Premiere Pro After Effects Python Google Ads Asana PowerPoint Meta TikTok Google LinkedIn Meta Business Suite Google Ad Manager Adobe Media Encoder R Instagram Photoshop CapCut Meta Business Manager Looker Studio Brandwatch

What LOBECO Is Building

Challenges

  • Keeping up with fast industry changes
  • Keeping pace with fast industry development
  • Strengthening corporate communication

Active Projects

  • Social media campaign development
  • Content format development
  • Long-term social media ad strategies
  • Lead paid performance area
  • Social media format production
  • Reels and kurzvideos production
  • Cross-channel social media strategy
  • Social media campaign planning
  • Content creation and scheduling

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing
9
Design
3

Seniority

Mid
5
Senior
4
Junior
2
Intern
1

Notable leadership hires: Art Director

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About LOBECO

LOBECO is a Munich-based digital marketing services firm founded in 2014, structured around three business units: a core Social Media division handling strategy through performance management; a Sports Marketing unit connecting brands with sports properties and fan engagement; and an AI Services division offering custom marketing software and consulting. The company serves primarily German mid-market clients seeking integrated social strategy, creative production, and performance optimization. The organization spans 51–200 employees and operates with a stated philosophy of systems-driven execution over ad-hoc work.

HeadquartersMünchen, Bayern
Company Size51–200 employees
Founded2014
Hiring MarketsGermany

Frequently Asked Questions

What is LOBECO's business model?

LOBECO is a full-service digital marketing agency operating three units: social media campaign management (strategy to performance), sports marketing activation, and AI-powered marketing consulting. They handle campaign strategy, content creation, and performance analytics for client brands.

What tech does LOBECO use for content creation?

LOBECO's stack includes Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), CapCut, and Google Ads/Meta Business Suite. For analytics and planning: Looker Studio, Brandwatch, and Asana for project management.

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