LOBECO operates three specialized units—Social Media, Sports Marketing, and AI Services—serving mid-market brands across Germany. The tech stack is creator-focused (Adobe Suite, CapCut, Premiere Pro) paired with analytics and ad-management tools (Looker Studio, Brandwatch, Google Ad Manager, Meta Business Suite), reflecting a services org that builds campaigns rather than platforms. Hiring is concentrated in marketing and design roles at mid-to-senior levels, with active velocity on campaign and content work—signaling scaling of client delivery capacity.
Notable leadership hires: Art Director
LOBECO is a Munich-based digital marketing services firm founded in 2014, structured around three business units: a core Social Media division handling strategy through performance management; a Sports Marketing unit connecting brands with sports properties and fan engagement; and an AI Services division offering custom marketing software and consulting. The company serves primarily German mid-market clients seeking integrated social strategy, creative production, and performance optimization. The organization spans 51–200 employees and operates with a stated philosophy of systems-driven execution over ad-hoc work.
LOBECO is a full-service digital marketing agency operating three units: social media campaign management (strategy to performance), sports marketing activation, and AI-powered marketing consulting. They handle campaign strategy, content creation, and performance analytics for client brands.
LOBECO's stack includes Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), CapCut, and Google Ads/Meta Business Suite. For analytics and planning: Looker Studio, Brandwatch, and Asana for project management.
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