Fresh meal delivery platform scaling logistics across Brazil
Liv Up operates a prepared-meal delivery business across São Paulo and Rio, built on a logistics-heavy infrastructure (SAP, RPA, SQL) rather than consumer-facing software. The hiring profile—14 of 28 open roles in logistics, with heavy junior/mid-level recruitment—reflects an operations-first scaling challenge: delivery cost reduction, stock management, and process automation dominate their active project list, signaling that unit economics and supply-chain efficiency, not product innovation, are the current constraint.
Notable leadership hires: Logistics Lead
Liv Up prepares and delivers fresh meals made from natural ingredients sourced from local producers across two major Brazilian cities. The company operates a vertically integrated model spanning meal preparation, logistics, and last-mile delivery. Current expansion priorities include new delivery modes, geographic growth, and multimodal routing optimization. The organization is organized primarily around logistics and operations functions, with smaller teams in data, engineering, and product—typical for a supply-chain-constrained food-service business managing inventory, freshness, waste reduction, and delivery-network efficiency at scale.
Liv Up uses SAP for enterprise resource planning, RPA for process automation, SQL for data operations, Python for scripting, and business-process tools (Bizagi, BPMN). Customer communication runs through WhatsApp; analytics and ad-hoc work rely on Google Sheets and Excel.
Active projects include geographic expansion, new delivery modes, multimodal routing optimization, process automation via RPA, and delivery network optimization. Internally, they are running product development and testing initiatives alongside operations and supply internships.
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