Local-led walking tours and corporate events in Lima, Peru
Lima Walking Tour operates guided tours and event coordination from Lima with a junior-heavy, operations-focused team (18 ops staff across 47 total roles). The tech stack is lightweight—Adobe Creative Suite, HubSpot, spreadsheets, WhatsApp—reflecting a labor-intensive, in-person business model. Current projects center on offline activation (material distribution to hotels and buses, partnership development, brand presence) and attendance tracking, while pain points cluster around last-minute sales management, recruitment efficiency, and operational cost control.
Lima Walking Tour runs guided walking tours of Lima led by local guides, offering free tours, custom experiences, and private guided options. The company also coordinates corporate events and group activities. Operations are Peru-based with 2–10 employees structured primarily around operations and customer support roles. Revenue comes from tour bookings and corporate event packages, with customer acquisition happening through offline channels (hotel and bus partnerships, direct activations) and digital tools like HubSpot for basic CRM.
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), HubSpot for CRM, Google Sheets and Excel for data, WhatsApp for communication, and Dropbox/OneDrive for file storage.
Corporate event organization, offline marketing activations, partnership development with hotels and transportation, attendance tracking via geovictoria, and brand presence expansion across Lima.
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