Layer Up Tech Stack

Brazilian digital marketing agency serving mid-market clients with integrated campaigns

Advertising Services São Paulo, São Paulo 51–200 employees Founded 2014 Privately Held

Layer Up is a São Paulo-based marketing and design agency founded in 2014, operating across paid social (Meta, Google, LinkedIn, TikTok, Pinterest), content production, web development, and brand identity work. The hiring mix skews toward marketing (12 roles) and design (5 roles) with only 3 sales positions, suggesting a project-delivery-focused operation; adoption of Gemini and GPT indicates early experimentation with AI tooling for content and strategy work, while pain points around sales cycle complexity and aligning strategy to client objectives point to friction in converting qualified leads into repeatable revenue.

Tech Stack 30 technologies

Core StackMeta Ads Google Ads LinkedIn Ads Google Analytics Adobe Illustrator After Effects Adobe Premiere Pro Figma Miro TikTok Ads Pinterest Ads Google Tag Manager Facebook Ads Manager Instagram Ads Excel Microsoft Office Google Drive Word PowerPoint Gemini GPT Photoshop InDesign CapCut YouTube Instagram TikTok Meta LinkedIn Pinterest

AdoptingGemini GPT

What Layer Up Is Building

◆Challenges

Aligning media strategy with business objectives
Complex sales cycle
Medium and high complexity sales
Evolving offers and partnerships
Integrating marketing and sales strategies
Qualified traffic generation
Organic ranking improvement
Implementing trade marketing initiatives on time
Tracking marketing campaign timelines
Ensuring marketing initiatives meet deadlines

▲Active Projects

Website creation
Quarterly marketing strategy
Annual client replanning
Tactical project planning
Ebook layout
Visual identity creation
Commercial opportunities for connection unit
Sell events, experiences, proprietary products
Integrated campaign planning
Performance analysis

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Marketing

Design

Sales

Seniority

Mid

Senior

Director

Notable leadership hires: Art Director

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About Layer Up

Layer Up operates a full-service digital marketing and creative services firm in Brazil, ranging from paid advertising management across major platforms (Google Ads, Meta Ads, LinkedIn, TikTok) to website development, content production, graphic design, and brand strategy. The company works with mid-market clients across quarterly planning, integrated campaign execution, and performance reporting. Current active projects include website builds, quarterly strategy planning, visual identity creation, and proprietary product sales (events, experiences), indicating a blend of retainer and project-based revenue. The org is structured around marketing and design delivery teams with emerging sales infrastructure.

HeadquartersSão Paulo, São Paulo

Company Size51–200 employees

Founded2014

Hiring MarketsBrazil

Frequently Asked Questions

What advertising platforms does Layer Up manage?

Layer Up operates across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads, supported by Google Analytics and Google Tag Manager for performance tracking.

What design tools does Layer Up use?

Layer Up's design stack includes Photoshop, Adobe Illustrator, InDesign, After Effects, Adobe Premiere Pro, Figma, and CapCut for video editing and motion work.