Full-service brand and performance marketing agency with retail media expansion
Laughlin Constable is a 51–200 person independent agency based in Chicago and Milwaukee, serving brands across strategy, creative, and media execution. The tech stack—Circana, Excel, SQL, Tableau, Power BI, SAP, Ariba, Monday.com—reveals a finance and operations-heavy infrastructure built around budget tracking, media planning, and client billing rather than proprietary creative tools. Active projects in retail media integration and multi-channel versioning (radio, TV, print) align with shifting client demand, while pain points clustering around budget reconciliation, billing discrepancies, and workflow efficiency suggest operational scaling challenges typical of agencies growing across execution channels.
Notable leadership hires: Media Director, Account Director
Laughlin Constable is a full-service brand experience agency founded in 1976, operating offices in Milwaukee and Chicago. The firm positions itself at the intersection of strategic intelligence, brand creativity, human context, and connected experiences—translating to business strategy work, campaign development, brand design, and production services. The client base spans mid-market brands at inflection points seeking growth through integrated marketing. Operations are tracked through SAP, Ariba, and Monday.com, with media planning anchored in Circana and reporting in Tableau and Power BI. Current initiatives include retail media capabilities, multi-channel campaign versioning, and custom software development for client needs.
Core stack: Circana (media data), SQL/Excel (analysis), Tableau/Power BI (reporting), SAP/Ariba (finance), Monday.com (project management). Reflects finance, planning, and operations focus.
Active projects include retail media integration, multi-channel campaign versioning (radio, TV, print), custom software development, and POV/initiative testing. Focus on expanding beyond traditional creative into performance and commerce channels.
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