Performance marketing agency specializing in paid advertising and conversion optimization
Lantern Digital is a performance marketing agency built around paid advertising platforms (Google Ads, Meta, LinkedIn, TikTok, Snapchat, Twitter) and conversion tracking infrastructure (Google Analytics, Tag Manager, Looker Studio). The hiring mix—predominantly marketing roles with minimal engineering—reflects a client-services operating model rather than a product play. Current pain points (ROI maximization, conversion rate improvement, store performance) align with client problems they're solving, not internal scaling friction.
Lantern Digital provides performance marketing services to e-commerce and mid-market businesses from Ahmedabad, India. The core offering spans paid search (Google Ads, PPC), social media advertising (Meta, TikTok, LinkedIn, Snapchat, Twitter), and conversion optimization (CRO, analytics setup, tag management). The tech stack is advertising-platform native—Google Analytics, Tag Manager, Looker Studio for measurement, plus Shopify integration for e-commerce clients. The team is organized around marketing delivery (4 active roles), with light engineering and HR support. Founded in 2021, the company operates as a private agency.
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Twitter Ads. Measurement and tracking use Google Analytics, Google Analytics 4, Google Tag Manager, and Looker Studio.
Ad platforms (Google, Meta, TikTok, LinkedIn, Snapchat, Twitter), analytics (Google Analytics 4, Looker Studio, Google Tag Manager), e-commerce (Shopify, Liquid), and web development (HTML, CSS, JavaScript, jQuery, Git).
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