Regional donut franchise scaling operations across five states
LaMar's operates 25 locations across Arizona, Colorado, Kansas, Missouri, and Nebraska with a 51–200-person team heavily weighted toward operations (41 roles) and manufacturing (7), reflecting a multi-unit franchise model. Active hiring (46 roles posted in 30 days) and accelerating velocity signal expansion; the tech stack shift—adopting Toast, NetSuite, and Sage across accounting and POS—points toward backend consolidation to support growth. Pain-point clustering around inventory control, equipment maintenance, and consistency across franchises suggests they're moving past single-location operations into systems-driven multi-unit management.
Notable leadership hires: IT Director, Chief Financial Officer
LaMar's Donuts is a Kansas City–founded donut chain (established 1933) now operating as a franchise across five states. The company operates from Denver, Colorado, with 25 active locations selling handmade donuts. Revenue operations rely on Sage 50, QuickBooks, NetSuite, and Hikvision camera systems; the brand is actively modernizing its tech foundation by adopting Toast for POS and NetSuite for enterprise accounting. Current strategic focus spans new store openings, market launches, PCI compliance, and a disaster recovery roadmap, with internal challenges centered on multi-unit inventory management, franchise consistency, and cash-flow optimization across a decentralized footprint.
LaMar's uses Excel, Sage 50, QuickBooks, NetSuite, Toast (newly adopted), Hikvision for security, and WP Engine for web hosting. The company is actively rolling out Toast and NetSuite across locations to standardize accounting and POS operations.
LaMar's operates 25 locations across five states: Arizona, Colorado, Kansas, Missouri, and Nebraska. The company is actively hiring for new store openings and market launches.
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