Knowledge Road Tech Stack

Special education teacher staffing and support services marketplace

Education Administration Programs New York City, NY 51–200 employees Founded 2014 Self-Owned

Knowledge Road connects schools with Special Education Teacher Support Services (SETSS) providers—a supply-constrained marketplace where talent scarcity is the core business challenge. The hiring mix is heavily education- and healthcare-focused (82 of 92 active roles), with aggressive mid-level recruiting (53 mid-seniority openings) signaling rapid scaling in both placement volume and service delivery. The tech stack is entirely marketing and operations-focused (HubSpot, Salesforce, Pardot, paid ads, email automation, landing pages), with no product engineering tools visible—indicating a labor-arbitrage business model dependent on conversion optimization and recruitment efficiency rather than software innovation.

Tech Stack 29 technologies

Core StackGoogle Ads Meta Ads Google Analytics Pardot Mailchimp Klaviyo Adobe Illustrator Adobe InDesign Adobe Photoshop Figma After Effects Adobe Premiere Pro ClickUp Airtable Canva HubSpot LinkedIn Recruiter TikTok Ads Salesforce Marketing Cloud Unbounce Leadpages ClickFunnels Google Workspace Facebook Ads Manager Instagram Meta LinkedIn Twitter TikTok

What Knowledge Road Is Building

◆Challenges

Shortage of qualified professionals
Shortage of related services providers
High demand for ot services
Shortage of speech-language pathologists
Unprecedented need for mental health support
Need for mental health services in schools
Shortage of qualified special education teachers
Shortage of occupational therapy providers
Conversion rate increase
Cost-per-acquisition reduction

▲Active Projects

Email marketing automation
Onboarding process for new hires
Recruiting strategies for hard-to-fill positions
Individualized instruction
Small-group instruction
Targeted intervention
Paid advertising campaigns
Conversion funnel optimization
Campaign brand assets
Program collateral for services

Hiring Activity

Accelerating90 roles · 50 in 30d

Department

Education

Healthcare

Marketing

Support

Design

Sales

School

Seniority

Mid

Junior

Lead

Company intelligence

Find more companies like Knowledge Road by tech stack, pain points and active projects

Get started free

About Knowledge Road

Knowledge Road operates a marketplace matching schools and parents with specialized educators and support services, primarily Special Education Teacher Support Services (SETSS). Founded in 2014 and headquartered in New York City, the company serves the K–12 education market in the United States. The organization is currently scaling aggressively, with 92 open roles and 49 posted in the last 30 days, concentrated in education and healthcare talent acquisition. Active work focuses on recruitment efficiency (targeting hard-to-fill positions, conversion funnel optimization), stakeholder onboarding, and paid-channel marketing (Google, Meta, TikTok ads). The business sits at the intersection of two systemic challenges: chronic shortages of qualified special education teachers, occupational therapists, and speech-language pathologists; and rising demand for mental health support in schools.

HeadquartersNew York City, NY

Company Size51–200 employees

Founded2014

Hiring MarketsUnited States

Frequently Asked Questions

Where is Knowledge Road headquartered?

Knowledge Road is headquartered in New York City, NY. The company was founded in 2014 and is self-owned.

What does Knowledge Road's tech stack include?

Knowledge Road's core tools are HubSpot, Salesforce Marketing Cloud, Pardot, and email platforms (Mailchimp, Klaviyo). Ad spending runs through Google Ads, Meta Ads, and TikTok Ads. Design and content use Figma, Adobe Creative Suite, and Canva. Project management relies on ClickUp and Airtable.