KICKS Tech Stack

Nordic beauty retailer scaling AI and paid social across 3 markets

Cosmetics Stockholm, Stockholm 1,001–5,000 employees Founded 1991 Public Company

KICKS operates 228 physical stores across Sweden, Norway, and Finland, paired with localized e-commerce and a 3.8M-member loyalty program—a model now being deepened by an active AI transformation. The tech stack (Python, SQL, Databricks, Azure Synapse, OpenAI, Gemini) combined with projects around a customer AI assistant, retail knowledge assistant, and AI operating model reveal a company moving beyond analytics into conversational AI and operational automation. Hiring velocity is accelerating, concentrated in marketing (driving paid social at scale) and data (supporting the AI center of excellence), indicating a shift toward data-driven campaign optimization and AI-first decision-making.

Tech Stack 15 technologies

Core StackDatabricks Python Power BI OpenAI Pandas PySpark Meta TikTok Snapchat Pinterest SQL Azure Synapse Gemini

What KICKS Is Building

◆Challenges

Scaling paid social campaigns
Accelerating ai transformation
Ensuring adoption of ai initiatives
Optimizing media mix across channels
Budget allocation
Continuous campaign improvement

▲Active Projects

Paid social innovation at scale
360 campaigns
Sponsorships
Packaging production
Cross-functional ai projects across nordic markets
Ai operating model and center of excellence
Ai strategy development and prioritization
Customer ai assistant
Retail knowledge assistant
Ai content engine

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Marketing

Data

Engineering

Seniority

Mid

Junior

Senior

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About KICKS

KICKS is a public Nordic beauty retailer based in Stockholm with over 1,000 employees. The business spans cosmetics, fragrances, skincare, and haircare across three markets (Sweden, Norway, Finland) through owned retail stores and e-commerce platforms. The company carries more than 25,000 products from over 300 brands and operates the region's largest beauty-focused loyalty program. In addition to retail and commerce, KICKS runs a community platform (KICKS Beauty Talks) for consumer engagement and peer exchange. The company is part of Matas Group A/S and was founded in 1991.

HeadquartersStockholm, Stockholm

Company Size1,001–5,000 employees

Founded1991

Hiring MarketsSweden

Frequently Asked Questions

What tech stack does KICKS use?

Python, SQL, Databricks, Azure, Synapse, Power BI, OpenAI, Gemini, Pandas, and PySpark. Heavy emphasis on cloud data infrastructure (Azure/Synapse) and generative AI tools (OpenAI/Gemini) for analytics and automation.

How many stores does KICKS operate?

228 stores across Sweden, Norway, and Finland, plus localized e-commerce platforms in each market and a customer loyalty program with 3.8 million members.